---
title: Play fair. Share the meat
url: https://propagandaarchive.org/collection/play-fair-share-the-meat-sponsor-sheet-1941/
description: Black-and-white sponsor sheet for the government's Share the Meat program. Two panels show a shopper at 10 a.m.
section: Collection
---

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3. Play fair. Share the meat

[![Play fair. Share the meat, 1941 US advertisement: Black-and-white sponsor sheet for the government's Share the Meat program](https://propagandaarchive.org/collection/images/play-fair-share-the-meat-sponsor-sheet-1941.jpg)](https://propagandaarchive.org/collection/images/play-fair-share-the-meat-sponsor-sheet-1941.jpg)

# Play fair. Share the meat

Black-and-white sponsor sheet for the government's Share the Meat program. Two panels show a shopper at 10 a.m. leaving with a large roast and another at 5 p.m. finding almost nothing, with text calling it not fair or patriotic to take more than a share. The technique is faint; the appeal rests on the words fair and patriotic.

## Propaganda techniques used in this advertisement

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
PLAY FAIR
Share the Meat
10 a. m.-This woman got all the Meat
5 p. m.-So this woman got none
-because she had a chance to shop early when stocks were fullest
-because she had to shop late, after work, when stocks were down
To insure an equal and adequate supply of this fine protein food among all Americans-no matter what they do or where they live-that's the purpose of the government's "Share the Meat" program.
It is not fair or patriotic for one family to get more than its share and make another go without.
Every American has a moral contract with 128 million other Americans not in uniform to give each an equal chance at the available meat supply after an adequate amount has gone to our fighters and our allies. The fair share is 2½ pounds per person per week. (Less for children under 12.)
Buy only your fair share . . . make every pound count . . . share with others as you would have them share with you.
These firms pledge cooperation in the "Share the Meat" program and sponsor this advertisement
[box left blank]
```

[← You can plan and prepare balanced meals for your family](https://propagandaarchive.org/collection/plan-and-prepare-balanced-meals-1941/) [Play safe! Your work needs you every day →](https://propagandaarchive.org/collection/play-safe-no-accident-too-minor-first-aid-1941/)

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