---
title: 'Pour it on: Dec. 7th bond purchases'
url: https://propagandaarchive.org/collection/pour-it-on-dec-7th-bond-purchases-1944/
description: 'Bond-drive poster: a ladle tips a mass of yellow metal over a grimacing, bespectacled caricature of an enemy figure, shown with his head.'
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. Pour it on: Dec. 7th bond purchases

**Content note:** Shows a caricature of a Japanese figure with exaggerated teeth and round glasses buried under a pour of molten metal, as printed in 1944. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was)

[![Pour it on: Dec. 7th bond purchases, 1944 US poster: Bond-drive poster](https://propagandaarchive.org/collection/images/pour-it-on-dec-7th-bond-purchases-1944.jpg)](https://propagandaarchive.org/collection/images/pour-it-on-dec-7th-bond-purchases-1944.jpg)

# Pour it on: Dec. 7th bond purchases

Bond-drive poster: a ladle tips a mass of yellow metal over a grimacing, bespectacled caricature of an enemy figure, shown with his head, clenched hands and a boot protruding from the pour. The text ties bond purchases to the anniversary of Pearl Harbor ('Dec. 7th'). The technique is a derisive caricature of the enemy (name-calling) paired with a transfer of the date's emotion to buying bonds.

## Propaganda techniques used in this poster

[Name-calling](https://propagandaarchive.org/techniques/name-calling/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
POUR
IT ON
DEC. 7th
BOND
PURCHASES
[signature: Wsd White USNR]
[imprint: U.S. Government Printing Office 1944 O-606130]
```

Imprint digits at the lower right are very small; the number after 'O-' is read with low confidence.

[← Plow around to prevent forest fires. See your fire warden](https://propagandaarchive.org/collection/plow-around-to-prevent-forest-fires-1944/) [Your Government Warns: Prepare for winter now! Fuel is scarce... Conserve it! →](https://propagandaarchive.org/collection/prepare-for-winter-now-solid-fuels-1944/)

## More propaganda examples that use the same techniques

- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Passional Christi und Antichristi: the emperor kisses the pope's foot (leaf 'Antichristus')](https://propagandaarchive.org/collection/passional-christi-antichristi-emperor-kisses-pope-1521/) (Electoral Saxony · 1521 · Name-calling, Card stacking)
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Ondersoeckt de Geesten, ofse van den Duyvel syn, of niet (the De Witt brothers as devils)](https://propagandaarchive.org/collection/ondersoeckt-de-geesten-de-witt-devils-1672/) (Dutch Republic · 1672 · Scapegoating, Name-calling)
- [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (Great Britain · 1746 · Name-calling, Transfer)
- [The North Briton, No. XLV, 23 April 1763 (John Wilkes), opening page](https://propagandaarchive.org/collection/north-briton-no-45-wilkes-1763/) (Kingdom of Great Britain · Apr 23, 1763 · Name-calling)
- [The Bloody Massacre perpetrated in King Street Boston on March 5th 1770 by a party of the 29th Regt.](https://propagandaarchive.org/collection/revere-bloody-massacre-king-street-1770/) (Province of Massachusetts Bay · Mar 1770 · Name-calling, Card stacking). Content note: Hand-coloured engraving of bloodied dead and wounded colonists after soldiers fired on a crowd.
- [Marche du Dom Quichotte moderne pour la deffence du Moulin des Abus (March of the Modern Don Quixote in Defence of the Mill of Abuses)](https://propagandaarchive.org/collection/dom-quichotte-moulin-des-abus-1791/) (France · 1791 · Name-calling, Transfer)