---
title: Pour it on!
url: https://propagandaarchive.org/collection/pour-it-on-wpb-1942/
description: A giant foundry worker, shown in red and black, tips a ladle whose molten stream spreads into a field of aircraft and ships along the bottom of the sheet.
section: Collection
---

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3. Pour it on!

[![Pour it on!, 1942 US poster: A giant foundry worker, shown in red and black, tips a ladle whose molten stream spreads into](https://propagandaarchive.org/collection/images/pour-it-on-wpb-1942.jpg)](https://propagandaarchive.org/collection/images/pour-it-on-wpb-1942.jpg)

# Pour it on!

A giant foundry worker, shown in red and black, tips a ladle whose molten stream spreads into a field of aircraft and ships along the bottom of the sheet. The headline 'Pour it on!' asks workers for more output, and the image turns steel into finished weapons in one step. The technique is faint: the appeal is a plain exhortation with the scale of the worker standing in for the whole war economy.

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) [Bandwagon](https://propagandaarchive.org/techniques/bandwagon/)

## Text on the object

Original (English) · read from the image, not independently checked

```
POUR IT
ON!
UNITED STATES
WPB
USA
WAR PRODUCTION BOARD
WASHINGTON, D.C.
A-14
[signature: illegible]
[imprint: U.S. GOVERNMENT PRINTING OFFICE : 1942 - O - 469852]
```

[← 'Our Men Out There' Need Your Help](https://propagandaarchive.org/collection/our-men-out-there-need-your-help-1942/) [Produce for Victory! →](https://propagandaarchive.org/collection/produce-for-victory-chinese-1942/)

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- [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities)
- [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities)
- [Gold solidus of Constantine I, reverse RESTITVTORI LIBERTATIS](https://propagandaarchive.org/collection/solidus-constantine-i-restitutori-libertatis-0313/) (Roman Empire · 0313 · Glittering generalities)
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- [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (Dutch Republic · 1649 · Transfer, Glittering generalities)