---
title: Power on the Farm
url: https://propagandaarchive.org/collection/power-on-the-farm-1941/
description: 'Rural Electrification Administration poster: a cut-out photograph of a young farmer in cap and overalls holds a blade against a belt-driven electric'
section: Collection
---

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3. Power on the Farm

[![Power on the Farm, 1941 US poster: Rural Electrification Administration poster](https://propagandaarchive.org/collection/images/power-on-the-farm-1941.jpg)](https://propagandaarchive.org/collection/images/power-on-the-farm-1941.jpg)

# Power on the Farm

Rural Electrification Administration poster: a cut-out photograph of a young farmer in cap and overalls holds a blade against a belt-driven electric grinding wheel, set against blue-and-white stripes, with a tilted red banner reading 'Power on the Farm'. The ordinary working man shows electricity as everyday farm help (plain-folks); the slogan itself makes a broad promise with no figures.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
BEALL
Power on the Farm
RURAL ELECTRIFICATION ADMINISTRATION
U. S. Department of Agriculture
```

[← Post-war jobs? It depends on what we do today! America will need your skill](https://propagandaarchive.org/collection/post-war-jobs-america-will-need-your-skill-1941/) [Power to make the Victory Grade: War Bonds every pay day →](https://propagandaarchive.org/collection/power-to-make-the-victory-grade-1941/)

## More propaganda examples that use the same techniques

- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)