---
title: 'Your Government Warns: Prepare for winter now! Fuel is scarce... Conserve it!'
url: https://propagandaarchive.org/collection/prepare-for-winter-now-solid-fuels-1944/
description: 'Home-front fuel poster: a blue snow-streaked panel headed ''Your Government Warns'' above ''Prepare for winter now!''.'
section: Collection
---

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3. Your Government Warns: Prepare for winter now! Fuel is scarce...

[![Your Government Warns: Prepare for winter now! Fuel is scarce... Conserve it!, 1944 US poster: Home-front fuel poster](https://propagandaarchive.org/collection/images/prepare-for-winter-now-solid-fuels-1944.jpg)](https://propagandaarchive.org/collection/images/prepare-for-winter-now-solid-fuels-1944.jpg)

# Your Government Warns: Prepare for winter now! Fuel is scarce... Conserve it!

Home-front fuel poster: a blue snow-streaked panel headed 'Your Government Warns' above 'Prepare for winter now!', then three red-and-white drawings (a coal truck, a furnace, a house) each with an instruction. The technique is faint: the government is named as the authority behind the instructions, and the sheet lists only the actions asked of householders.

## Propaganda techniques used in this poster

[Card stacking](https://propagandaarchive.org/techniques/card-stacking/) [Testimonial](https://propagandaarchive.org/techniques/testimonial/)

## Text on the object

Original (English) · read from the image, not independently checked

```
YOUR GOVERNMENT WARNS
Prepare for WINTER Now!
Take dealer's advice-
on amount and kind of fuel to buy and when to accept delivery.
Check your heating plant
Clean and repair equipment-install controls and other fuel-saving devices.
"Winterize" your home
Insulate walls and ceilings, install storm sash, weather-strips. Caulk cracks.
FUEL IS SCARCE...CONSERVE IT!
SOLID FUELS ADMINISTRATION FOR WAR
WASHINGTON, D. C.
[imprint: U.S. Government Printing Office 1944 O-594484]
[label on truck: COAL]
```

[← Pour it on: Dec. 7th bond purchases](https://propagandaarchive.org/collection/pour-it-on-dec-7th-bond-purchases-1944/) [Prevent forest fires! Be sure your match is out →](https://propagandaarchive.org/collection/prevent-forest-fires-be-sure-your-match-is-out-1944/)

## More propaganda examples that use the same techniques

- [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer)
- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Tomb of Darius I at Naqsh-e Rustam: the king in relief beside his inscription DNa, c. 490 BCE](https://propagandaarchive.org/collection/dna-inscription-darius-i-naqsh-e-rustam-490bce/) (Achaemenid Empire · 0000 · Testimonial, Card stacking)
- [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account.
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- [Alabaster relief, Assyrian troops storming a citadel, from Nineveh (reign of Sennacherib)](https://propagandaarchive.org/collection/relief-sennacherib-storming-citadel-nineveh-704bce/) (Neo Assyrian Empire · 0000 · Card stacking). Content note: An Assyrian palace relief of troops storming a fortified city, with a file of figures below; Assyrian royal reliefs and texts record killing, mutilation and deportation, shown as carved, with the historical context and scholarly dispute on the regime page.
- [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities)
- [Silver denarius of Vespasian, reverse IVDAEA with a trophy of arms and a seated mourning woman](https://propagandaarchive.org/collection/denarius-vespasian-judaea-capta-0070/) (Roman Empire · 0070 · Card stacking). Content note: A Roman victory coin showing a mourning female figure as the personification of the conquered province of Judaea after the Roman suppression of the Jewish revolt; shown as struck, with the historical context on the regime page.