---
title: ¡Presente! También Así Se Lucha por la Patria
url: https://propagandaarchive.org/collection/presente-asi-se-lucha-por-la-patria-mexico-1939/
description: A saluting boy in a large printed portrait is set beside four photographs of schoolchildren in class, sewing, digging a field and doing group exercises.
section: Collection
---

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3. ¡Presente! También Así Se Lucha por la Patria

[![¡Presente! También Así Se Lucha por la Patria, 1939 Mexico poster: A saluting boy in a large printed portrait is set beside](https://propagandaarchive.org/collection/images/presente-asi-se-lucha-por-la-patria-mexico-1939.jpg)](https://propagandaarchive.org/collection/images/presente-asi-se-lucha-por-la-patria-mexico-1939.jpg)

# ¡Presente! También Así Se Lucha por la Patria

A saluting boy in a large printed portrait is set beside four photographs of schoolchildren in class, sewing, digging a field and doing group exercises, under the line 'Also this is how one fights for the homeland'. The tell is the military salute and the word 'fights' applied to schoolwork, which transfers wartime duty onto ordinary activities, while 'patria' is not tied to any specific act.

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (Spanish) · read from the image, not independently checked

```
¡PRESENTE!
TAMBIEN ASI SE LUCHA
POR LA PATRIA

JULIO PRIETO
PROPAGANDA DE LA SECRETARIA DE EDUCACION PUBLICA
[imprint:] TALLERES GRAFICOS DE LA NACION

[Translation: Present! This too is how one fights for the homeland. Propaganda of the Secretariat of Public Education.]
```

[← Make This Your Postscript Home - Buy War Savings](https://propagandaarchive.org/collection/postscript-home-buy-war-savings-uk-1939/) [Pull for Victory (Buy War Savings Certificates Regularly) →](https://propagandaarchive.org/collection/pull-for-victory-war-savings-uk-1939/)

## More propaganda examples that use the same techniques

- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities)
- [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities)
- [Gold solidus of Constantine I, reverse RESTITVTORI LIBERTATIS](https://propagandaarchive.org/collection/solidus-constantine-i-restitutori-libertatis-0313/) (Roman Empire · 0313 · Glittering generalities)
- [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (Byzantine Empire · 0538 · Transfer, Glittering generalities)
- [The Armada Portrait of Elizabeth I (Royal Museums Greenwich version), oil on panel](https://propagandaarchive.org/collection/armada-portrait-elizabeth-i-greenwich-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Medal of Elizabeth I: portrait in a ruff, reverse an ark on stormy waves with SAEVAS TRANQVILLA PER VNDAS (18th-century aftercast of a 1588 model)](https://propagandaarchive.org/collection/elizabeth-i-ark-medal-aftercast-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (Dutch Republic · 1649 · Transfer, Glittering generalities)