---
title: President of the Republic of VN Encourages Farmers to Improve Farming
url: https://propagandaarchive.org/collection/president-encourages-farmers-1967-1969/
description: A portrait sheet on a blue ground shows six colour photographs of President Nguyen Van Thieu on a visit to an agricultural cooperative in An Giang.
section: Collection
---

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3. President of the Republic of VN Encourages Farmers to Improve Farming

[![President of the Republic of VN Encourages Farmers to Improve Farming, 1967 US poster: A portrait sheet on a blue ground](https://propagandaarchive.org/collection/images/president-encourages-farmers-1967-1969.jpg)](https://propagandaarchive.org/collection/images/president-encourages-farmers-1967-1969.jpg)

# President of the Republic of VN Encourages Farmers to Improve Farming

A portrait sheet on a blue ground shows six colour photographs of President Nguyen Van Thieu on a visit to an agricultural cooperative in An Giang: planting rice seedlings, inspecting sorghum and rice, greeting 4T youth, driving a tractor and handing out land titles and seed. Captions name the visit and the crops. The tell is the leader shown in shirtsleeves among farmers doing farm work, with the benefits (titles, seed, machinery) presented as coming from him.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (Vietnamese) · read from the image, not independently checked

```
TỔNG THỐNG VNCH KHUYẾN KHÍCH NÔNG DÂN CẢI THIỆN NÔNG NGHIỆP

Tổng Thống Nguyễn-Văn-Thiệu cấy giống lúa "Thần Nông" tượng trưng tại Nông Xã Cải Thiện Mỹ-Thới, An-Giang.

Thống Thống Thiệu đang xem xét giống Bo Bo ...

Thanh niên 4T đón mừng Tổng Thống trong dịp Tổng Thống viếng Nông Xã Cải Thiện Mỹ-Thới An-Giang.

Trong dịp viếng thăm Xã Cải Thiện Mỹ-Thới Tổng Thống đã lái thử một chiếc máy cày kiểu mới ...

Tổng Thống Nguyễn-Văn-Thiệu đang quan sát giống lúa "Thần Nông"

Tổng Thống trong dịp thăm viếng đã cấp chứng khoán ruộng đất và lúa giống "Thần Nông" cho nông dân ...

[in photograph: CASE]

2582
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
THE PRESIDENT OF THE REPUBLIC OF VIETNAM ENCOURAGES FARMERS TO IMPROVE AGRICULTURE

President Nguyen-Van-Thieu symbolically transplants "Than Nong" [Miracle] rice seedlings at the My-Thoi Improvement Farming Cooperative, An-Giang.

President Thieu examining Bo Bo [sorghum] seed ...

4T youth welcome the President on his visit to the My-Thoi Improvement Farming Cooperative, An-Giang.

During the visit to the My-Thoi Improvement Cooperative the President test-drove a new type of tractor ...

President Nguyen-Van-Thieu observing the "Than Nong" rice strain

On his visit the President issued land-ownership certificates and "Than Nong" rice seed to farmers ...

[in photograph: CASE]

2582
```

The second caption prints 'Thống Thống' for 'Tổng Thống' (President); translated as President. 'Bo Bo' is rendered as sorghum from the crop pictured; the poster does not say so. Diacritics transcribed as printed to the best of legibility at this image resolution.

[← Phu Yen Revolutionary Development Pictures](https://propagandaarchive.org/collection/phu-yen-rural-construction-pictures-1967/) [Quang-Ngai Chieu-Hoi Center →](https://propagandaarchive.org/collection/quang-ngai-chieu-hoi-center-1967/)

## More propaganda examples that use the same techniques

- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)