---
title: The Prices Charged by This Store Will Not Exceed Those Indicated in the Most Recent List of Fair Prices
url: https://propagandaarchive.org/collection/prices-charged-by-this-store-fair-prices-us-food-administration-1917/
description: A text-only store-window card in red and black, framed by a red rule and two small shield emblems, pledges that the shop's prices stay within the Food
section: Collection
---

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3. The Prices Charged by This Store Will Not Exceed Those Indicated

[![The Prices Charged by This Store Will Not Exceed Those Indicated in the Most Recent List of Fair Prices, 1917 US poster](https://propagandaarchive.org/collection/images/prices-charged-by-this-store-fair-prices-us-food-administration-1917.jpg)](https://propagandaarchive.org/collection/images/prices-charged-by-this-store-fair-prices-us-food-administration-1917.jpg)

# The Prices Charged by This Store Will Not Exceed Those Indicated in the Most Recent List of Fair Prices

A text-only store-window card in red and black, framed by a red rule and two small shield emblems, pledges that the shop's prices stay within the Food Administration's 'Fair Prices' list. A dotted line at the foot is left for the merchant's signature. The tell is the borrowed authority of the government name, which certifies the shop to customers who cannot check the list themselves.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
THE PRICES
CHARGED BY THIS STORE

will not exceed
those indicated
in the most recent
list of Fair Prices
applicable to this
locality & issued
under the authority
& direction of

THE
UNITED STATES
FOOD ADMINISTRATION

......................................
Signature
```

[← President Wilson's Reply to the Pope's Proposal](https://propagandaarchive.org/collection/president-wilsons-reply-to-the-popes-proposal-1917/) [Raise More Poultry on Farms and Back Yards: More Eggs and Poultry Will Save Beef and Pork →](https://propagandaarchive.org/collection/raise-more-poultry-on-farms-and-back-yards-1917-1919/)

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