---
title: Produce for Victory!
url: https://propagandaarchive.org/collection/produce-for-victory-guts-and-sweat-1942/
description: A colour photographic group portrait of five men in work caps before a brick wall, above a first-person quotation about guts and sweat and the question
section: Collection
---

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3. Produce for Victory!

[![Produce for Victory!, 1942 US poster: A colour photographic group portrait of five men in work caps before a brick wall](https://propagandaarchive.org/collection/images/produce-for-victory-guts-and-sweat-1942.jpg)](https://propagandaarchive.org/collection/images/produce-for-victory-guts-and-sweat-1942.jpg)

# Produce for Victory!

A colour photographic group portrait of five men in work caps before a brick wall, above a first-person quotation about guts and sweat and the question 'Who said, America is soft?'. A crowd of ordinary workers speaking as 'we' is plain-folks; the rhetorical question rebuts an unnamed charge.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Bandwagon](https://propagandaarchive.org/techniques/bandwagon/)

## Text on the object

Original (English) · read from the image, not independently checked

```
"Guts...and sweat...that's the
stuff victory is made of! We're
fighting this war to WIN...
and every mother's son of us is
doing his job....Who said,
America is soft?"

PRODUCE FOR VICTORY!
[credit line:] Margaret Bourke-White
[imprint:] Copyright 1942 - The Sheldon-Claire Co., 520 North Michigan Ave., Chicago
[imprint:] Lithographed in U.S.A. Form No. 8
```

[← Produce for Victory! God bless daddy and all the American workers](https://propagandaarchive.org/collection/produce-for-victory-god-bless-daddy-1942/) [Produce for Victory! →](https://propagandaarchive.org/collection/produce-for-victory-keep-em-rolling-1942/)

## More propaganda examples that use the same techniques

- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)