---
title: Produce for Victory!
url: https://propagandaarchive.org/collection/produce-for-victory-rivet-worker-1942/
description: A close colour photographic portrait of a worker in a cap with a safety pin at his collar, above a first-person quotation about every rivet and bolt
section: Collection
---

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3. Produce for Victory!

[![Produce for Victory!, 1942 US poster: A close colour photographic portrait of a worker in a cap with a safety pin at his](https://propagandaarchive.org/collection/images/produce-for-victory-rivet-worker-1942.jpg)](https://propagandaarchive.org/collection/images/produce-for-victory-rivet-worker-1942.jpg)

# Produce for Victory!

A close colour photographic portrait of a worker in a cap with a safety pin at his collar, above a first-person quotation about every rivet and bolt bringing victory closer. The ordinary-worker face and speaking voice are the plain-folks device; 'the American way of doing things' is a national-virtue claim.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
"Every rivet we drive — every bolt we turn
— every ounce we sweat, brings victory a
little closer. Breaking production records
is the American way of doing things!"

PRODUCE FOR VICTORY!
[credit line:] Courtesy of Paul Shafer
[imprint:] Copyright 1942 - The Sheldon-Claire Co., 520 North Michigan Ave., Chicago
[imprint:] Lithographed in U.S.A. Form No. 18
```

[← Produce for Victory!](https://propagandaarchive.org/collection/produce-for-victory-risky-business-1942/) [Produce for Victory! →](https://propagandaarchive.org/collection/produce-for-victory-russian-1942/)

## More propaganda examples that use the same techniques

- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)