---
title: Produce for Victory!
url: https://propagandaarchive.org/collection/produce-for-victory-stop-this-1942/
description: 'Colour photographic poster from a commercial publisher: seven wet, oil-streaked men in the water clinging to a life raft.'
section: Collection
---

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3. Produce for Victory!

[![Produce for Victory!, 1942 US poster: Colour photographic poster from a commercial publisher](https://propagandaarchive.org/collection/images/produce-for-victory-stop-this-1942.jpg)](https://propagandaarchive.org/collection/images/produce-for-victory-stop-this-1942.jpg)

# Produce for Victory!

Colour photographic poster from a commercial publisher: seven wet, oil-streaked men in the water clinging to a life raft, above a quotation urging production of more ships, planes and guns to stop such losses, ending 'Saving their lives is our job!' A distress image used to tie factory output to the safety of servicemen.

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/) [Testimonial](https://propagandaarchive.org/techniques/testimonial/)

## Text on the object

Original (English) · read from the image, not independently checked

```
[credit line:] By COURTESY OF LIFE AND NOEL COWARD'S TWO CITIES FILM "IN WHICH WE SERVE"
"Stop this! Stop it now,
with more ships—more
planes—more guns. Saving
their lives is our job!"

PRODUCE FOR VICTORY!
[imprint:] Copyright 1942 - The Sheldon-Claire Co., 520 North Michigan Ave., Chicago
[imprint:] Lithographed in U.S.A. Form No. 31
```

[← Produce for Victory!](https://propagandaarchive.org/collection/produce-for-victory-soldier-1942/) [Produce for Victory! America is great because liberty-loving Americans have made it great →](https://propagandaarchive.org/collection/produce-for-victory-want-freedom-1942/)

## More propaganda examples that use the same techniques

- [Miniature of Pope Urban II at the Council of Clermont, Les Passages d'outremer (BnF Fr. 5594, fol. 19r)](https://propagandaarchive.org/collection/passages-doutremer-council-of-clermont-colombe-1474/) (France · 1474 · Testimonial, Fear appeal). Content note: Medieval religious imagery and a French text describing alleged killings and captivity of eastern Christians, as used to argue for the First Crusade; the text is shown as written.
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling)
- [Proclamation de Sonthonax en créole, Cap-Français (Proclamation of Commissioner Sonthonax in Creole)](https://propagandaarchive.org/collection/sonthonax-proclamation-creole-1793/) (France · Aug 29, 1793 · Fear appeal, Scapegoating). Content note: Colonial-era proclamation on slavery and emancipation in Saint-Domingue; speaks of slaves, whips and 'Nègues' in period terms.
- [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal)
- [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered.
- [Brolej Žemajčiaj! (Brothers Samogitians!): hand-painted broken-cross poster](https://propagandaarchive.org/collection/brolej-zemajciaj-broken-cross-1862/) (Russian Empire · 1862 · Fear appeal, Transfer)