---
title: Produce more milk for him
url: https://propagandaarchive.org/collection/produce-more-milk-for-him-1943/
description: 'Red, black and white poster: a mud-streaked soldier in a helmet crawls toward the viewer with a rifle, a Food for Freedom roundel at lower right.'
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. Produce more milk for him

[![Produce more milk for him, 1943 US poster: Red, black and white poster](https://propagandaarchive.org/collection/images/produce-more-milk-for-him-1943.jpg)](https://propagandaarchive.org/collection/images/produce-more-milk-for-him-1943.jpg)

# Produce more milk for him

Red, black and white poster: a mud-streaked soldier in a helmet crawls toward the viewer with a rifle, a Food for Freedom roundel at lower right. The headline 'Produce more MILK for HIM' ties a farm output goal to the fighting man pictured. The technique is transfer of the soldier's sacrifice onto the dairy farmer's task.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/) [Plain folks](https://propagandaarchive.org/techniques/plain-folks/)

## Text on the object

Original (English) · read from the image, not independently checked

```
[emblem:] FOOD FOR FREEDOM
Produce more
MILK for HIM
[imprint:] WAR BOARDS UNITED STATES DEPARTMENT OF AGRICULTURE
[imprint:] U. S. GOVERNMENT PRINTING OFFICE : 1943--O-513618
```

[← The President of the United States on May 2, 1943, said](https://propagandaarchive.org/collection/presidents-message-coal-miners-1943/) [Protect his future ... watch your tongue →](https://propagandaarchive.org/collection/protect-his-future-watch-your-tongue-1943/)

## More propaganda examples that use the same techniques

- [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer)
- [Clay cylinder with the Ehulhul inscription of Nabonidus, king of Babylon, describing work on three temples](https://propagandaarchive.org/collection/cylinder-nabonidus-ehulhul-inscription-555bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial)
- [Glazed-brick panel with a striding lion, from Babylon (reign of Nebuchadnezzar II)](https://propagandaarchive.org/collection/ishtar-gate-panel-striding-lion-nebuchadnezzar-ii-604bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Limestone relief block of Ramesses II wearing the White Crown, a jubilee relief from his temple at Herakleopolis](https://propagandaarchive.org/collection/jubilee-relief-ramesses-ii-herakleopolis-met-05-4-256/) (New Kingdom Egypt · 0000 · Transfer)
- [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account.
- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Egyptian alabaster jar inscribed with the name of Xerxes the Great in four languages (Old Persian, Elamite, Babylonian, Egyptian), 486 to 466 BCE](https://propagandaarchive.org/collection/xerxes-jar-four-languages-486bce/) (Achaemenid Empire · 0000 · Transfer)