---
title: Pull for Victory (Buy War Savings Certificates Regularly)
url: https://propagandaarchive.org/collection/pull-for-victory-war-savings-uk-1939/
description: A bird in a Union Jack waistcoat pulls a worm that has a caricatured Hitler face from the ground, above the line 'Buy War Savings Certificates Regularly'.
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. Pull for Victory (Buy War Savings Certificates Regularly)

[![Pull for Victory, 1939 UK poster: A bird in a Union Jack waistcoat pulls a worm that has a caricatured Hitler face](https://propagandaarchive.org/collection/images/pull-for-victory-war-savings-uk-1939.jpg)](https://propagandaarchive.org/collection/images/pull-for-victory-war-savings-uk-1939.jpg)

# Pull for Victory (Buy War Savings Certificates Regularly)

A bird in a Union Jack waistcoat pulls a worm that has a caricatured Hitler face from the ground, above the line 'Buy War Savings Certificates Regularly'. The tell is the worm with Hitler's face, which labels the enemy leader as vermin, while the national symbol on the bird attaches the saving appeal to the war effort.

## Propaganda techniques used in this poster

[Name-calling](https://propagandaarchive.org/techniques/name-calling/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
PULL
FOR VICTORY
Buy WAR SAVINGS CERTIFICATES Regularly
```

[← ¡Presente! También Así Se Lucha por la Patria](https://propagandaarchive.org/collection/presente-asi-se-lucha-por-la-patria-mexico-1939/) [Put your trust in the Navy & your money in Savings Certificates →](https://propagandaarchive.org/collection/put-your-trust-in-the-navy-savings-certificates-1939/)

## More propaganda examples that use the same techniques

- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Passional Christi und Antichristi: the emperor kisses the pope's foot (leaf 'Antichristus')](https://propagandaarchive.org/collection/passional-christi-antichristi-emperor-kisses-pope-1521/) (Electoral Saxony · 1521 · Name-calling, Card stacking)
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Ondersoeckt de Geesten, ofse van den Duyvel syn, of niet (the De Witt brothers as devils)](https://propagandaarchive.org/collection/ondersoeckt-de-geesten-de-witt-devils-1672/) (Dutch Republic · 1672 · Scapegoating, Name-calling)
- [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (Great Britain · 1746 · Name-calling, Transfer)
- [The North Briton, No. XLV, 23 April 1763 (John Wilkes), opening page](https://propagandaarchive.org/collection/north-briton-no-45-wilkes-1763/) (Kingdom of Great Britain · Apr 23, 1763 · Name-calling)
- [The Bloody Massacre perpetrated in King Street Boston on March 5th 1770 by a party of the 29th Regt.](https://propagandaarchive.org/collection/revere-bloody-massacre-king-street-1770/) (Province of Massachusetts Bay · Mar 1770 · Name-calling, Card stacking). Content note: Hand-coloured engraving of bloodied dead and wounded colonists after soldiers fired on a crowd.
- [Marche du Dom Quichotte moderne pour la deffence du Moulin des Abus (March of the Modern Don Quixote in Defence of the Mill of Abuses)](https://propagandaarchive.org/collection/dom-quichotte-moulin-des-abus-1791/) (France · 1791 · Name-calling, Transfer)