---
title: The Rural Construction Cadres Serve the People
url: https://propagandaarchive.org/collection/rd-workers-serve-the-people-1967/
description: A sepia photo-montage poster with a 'To Quoc / Nhan Dan' (Fatherland / People) roundel reports figures for the Quang Nam Rural Construction cadre teams
section: Collection
---

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2. [Collection](https://propagandaarchive.org/collection/)
3. The Rural Construction Cadres Serve the People

[![The Rural Construction Cadres Serve the People, 1967 US poster: A sepia photo-montage poster with a 'To Quoc / Nhan Dan'](https://propagandaarchive.org/collection/images/rd-workers-serve-the-people-1967.jpg)](https://propagandaarchive.org/collection/images/rd-workers-serve-the-people-1967.jpg)

# The Rural Construction Cadres Serve the People

A sepia photo-montage poster with a 'To Quoc / Nhan Dan' (Fatherland / People) roundel reports figures for the Quang Nam Rural Construction cadre teams in the first half of 1967: 18 hamlets with 41,506 people gathered in, five more secured, and 1,375 cadres active. Photographs show cadres demonstrating a water pump, bathing a baby, building a road, bridge and school. Statistics and homely scenes are placed side by side as proof of government concern.

## Propaganda techniques used in this poster

[Card stacking](https://propagandaarchive.org/techniques/card-stacking/) [Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (Vietnamese) · read from the image, not independently checked

```
CÁN BỘ XÂY DỰNG NÔNG THÔN PHỤC VỤ ĐỒNG BÀO

[Roundel] TỔ QUỐC NHÂN DÂN

TRONG 6 THÁNG QUA THUỘC ĐỆ NHẤT LỤC CÁ NGUYỆT 1967, CÁC ĐOÀN CÁN BỘ XÂY DỰNG NÔNG THÔN TỈNH QUẢNG-NAM ĐÃ XÂY DỰNG 18 ẤP QUY TỤ ĐƯỢC 41.506 ĐỒNG BÀO VÀ CỦNG CỐ 5 ẤP KHÁC ĐEM LẠI AN NINH THỊNH VƯỢNG CHO 6.697 GIA ĐÌNH. XUẤT PHÁT NGÀY 1-1-1967 TỈNH ĐOÀN CÁN BỘ XÂY DỰNG NÔNG THÔN ĐÃ QUY TỤ 1.375 CÁN BỘ HIỆN ĐANG HOẠT ĐỘNG TẠI CÁC XÃ ẤP XUNG YẾU TRONG TỈNH. HÀNG TRĂM THANH NIÊN XUNG PHONG VÀO ĐOÀN CÁN BỘ XÂY DỰNG NÔNG THÔN, HÀNG NGÀN THANH NIÊN TÌNH NGUYỆN VÀO ĐOÀN THANH NIÊN XÂY DỰNG NÔNG THÔN VÕ TRANG.
SỰ PHÁT TRIỂN CHƯƠNG TRÌNH CỦA XÂY DỰNG NÔNG THÔN LÀ BẰNG CHỨNG CỤ THỂ VỀ SỰ QUAN TÂM CỦA CHÍNH PHỦ ĐỐI VỚI ĐỒNG BÀO NÔNG THÔN.

Cán Bộ Xây Dựng Nông Thôn (phần vụ Nông Nghiệp) đang hướng dẫn đồng bào cách xử dụng máy bơm nước.
Quý vị thân hào nhân sĩ đang cùng đoàn cán bộ quan sát để lập dự án xây cất một cây cầu vào Ấp Đời Mới.
Ngoài công tác chính, đoàn Cán bộ còn chia nhau giúp đỡ đồng bào trong mọi công tác (xây cất nhà cửa, đồng áng).
Đồng bào cùng đoàn cán bộ đang hăng say đắp một khúc lộ băng ngang Ấp mà trước đây là đoạn đường nhỏ hẹp, lầy lội.
Cán bộ Y Tế đến từng gia đình một tắm rửa và săn sóc sức khỏe cho các trẻ em.
Cán Bộ Xây Dựng Nông Thôn giúp đỡ đồng bào, xây cất trường học trong chương trình Dự án tự túc.

SP-2094 [faint]
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
THE RURAL CONSTRUCTION CADRES SERVE THE COMPATRIOTS

[Roundel] FATHERLAND PEOPLE

In the past 6 months, the first half of 1967, the Rural Construction cadre teams of Quang-Nam Province built 18 hamlets, gathering in 41,506 compatriots, and consolidated 5 other hamlets, bringing security and prosperity to 6,697 families. Starting on 1-1-1967, the provincial Rural Construction cadre group has gathered 1,375 cadres now working in the contested villages and hamlets of the province. Hundreds of young people have volunteered for the Rural Construction cadre teams, thousands of youths have volunteered for the armed Rural Construction Youth Teams.
The development of the Rural Construction programme is concrete proof of the government's concern for the rural compatriots.

A Rural Construction cadre (agricultural section) is showing the compatriots how to use a water pump.
Notables and dignitaries are surveying with the cadre team to draw up a plan to build a bridge into Doi Moi (New Life) Hamlet.
Besides the main work, the cadre team shares out helping the compatriots in all work (building houses, farming).
The compatriots with the cadre team are eagerly embanking a road section across the hamlet that was formerly a narrow, muddy track.
A Health cadre goes to each family to bathe and look after the health of the children.
Rural Construction cadres help the compatriots build a school under the self-help project programme.

SP-2094 [faint]
```

[← Revolutionary Development Team Makes Major Contribution in Can Kiem New Life Hamlet](https://propagandaarchive.org/collection/rd-team-can-kiem-new-life-hamlet-1967/) [Resolution (Khmer Buddhists of Vinh Binh Denounce the Viet Cong) →](https://propagandaarchive.org/collection/resolution-vinh-binh-khmer-buddhists-1967/)

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