---
title: Real Friends (You Can't Have Too Many Friends Like These)
url: https://propagandaarchive.org/collection/real-friends-war-savings-certificates-canada-1944/
description: A yellow poster shows specimen Dominion of Canada War Savings Certificates above four cartoon certificates with faces and limbs.
section: Collection
---

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3. Real Friends (You Can't Have Too Many Friends Like These)

[![Real Friends, 1944 Canada poster: A yellow poster shows specimen Dominion of Canada War Savings Certificates above four](https://propagandaarchive.org/collection/images/real-friends-war-savings-certificates-canada-1944.jpg)](https://propagandaarchive.org/collection/images/real-friends-war-savings-certificates-canada-1944.jpg)

# Real Friends (You Can't Have Too Many Friends Like These)

A yellow poster shows specimen Dominion of Canada War Savings Certificates above four cartoon certificates with faces and limbs, each captioned with a benefit: saving, emergency cash, post-war goods, tax-free interest. The tell is the personification of the certificates as 'real friends', which lends friendship's warmth to a financial product, and a list that gives only benefits.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/) [Card stacking](https://propagandaarchive.org/techniques/card-stacking/)

## Text on the object

Original (English) · read from the image, not independently checked

```
REAL FRIENDS

THEY HELP YOU
SAVE YOUR MONEY

THEY PROVIDE CASH
FOR EMERGENCIES

THEY WILL BUY
POST WAR GOODS

THEY PAY YOU
INTEREST-TAX FREE

YOU CAN'T HAVE TOO MANY
FRIENDS LIKE THESE

[specimen certificate:] DOMINION OF CANADA / WAR SAVINGS CERTIFICATE / CERTIFICAT D'EPARGNE DE GUERRE ...
```

[← Next! (Japan) 6th War Loan](https://propagandaarchive.org/collection/next-japan-6th-war-loan-treasury-1944/) [...Remember Me? I'm Still Fighting You! (Official Navy Poster) →](https://propagandaarchive.org/collection/remember-me-still-fighting-you-navy-1944/)

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- [Glazed-brick panel with a striding lion, from Babylon (reign of Nebuchadnezzar II)](https://propagandaarchive.org/collection/ishtar-gate-panel-striding-lion-nebuchadnezzar-ii-604bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Limestone relief block of Ramesses II wearing the White Crown, a jubilee relief from his temple at Herakleopolis](https://propagandaarchive.org/collection/jubilee-relief-ramesses-ii-herakleopolis-met-05-4-256/) (New Kingdom Egypt · 0000 · Transfer)
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- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Egyptian alabaster jar inscribed with the name of Xerxes the Great in four languages (Old Persian, Elamite, Babylonian, Egyptian), 486 to 466 BCE](https://propagandaarchive.org/collection/xerxes-jar-four-languages-486bce/) (Achaemenid Empire · 0000 · Transfer)