---
title: 'Reinforce Children''s Clothes: They Will Last Twice as Long'
url: https://propagandaarchive.org/collection/reinforce-childrens-clothes-board-of-trade-1939/
description: A child's jacket, sock, blouse and hands sewing and knitting are labelled with ribbons giving repair steps, under the claim 'They will last twice as long'.
section: Collection
---

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3. Reinforce Children's Clothes: They Will Last Twice as Long

[![Reinforce Children's Clothes: They Will Last Twice as Long, 1939 UK poster: A child's jacket, sock, blouse and hands sewing](https://propagandaarchive.org/collection/images/reinforce-childrens-clothes-board-of-trade-1939.jpg)](https://propagandaarchive.org/collection/images/reinforce-childrens-clothes-board-of-trade-1939.jpg)

# Reinforce Children's Clothes: They Will Last Twice as Long

A child's jacket, sock, blouse and hands sewing and knitting are labelled with ribbons giving repair steps, under the claim 'They will last twice as long'. The tell is the domestic, hands-on framing that presents a state conservation request as ordinary household sense.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/)

## Text on the object

Original (English) · read from the image, not independently checked

```
ISSUED BY THE BOARD OF TRADE

REINFORCE
CHILDREN'S CLOTHES

They will last
twice as long

REINFORCE SOCK
HEELS AND TOES

REINFORCE INSIDE ELBOWS OR
PATCH OUTSIDE & BIND CUFFS

DOUBLE-SEAT TROUSERS

REINFORCE MATERIAL BEHIND
BUTTONS WITH CIRCULAR PATCH

STRENGTHEN BLOUSE
BACK AND UNDER ARM

KNIT EXTRA COTTON THREAD INTO
HEELS & TOES OF HAND-KNITTED SOCKS

Printed for H.M. Stationery Office by H. Manly & Son Ltd. London. N.22. 51-3845.
B.O.T.1009
```

[← Radiolocation - Train with the Army or with the A.T.S.](https://propagandaarchive.org/collection/radiolocation-train-with-army-or-ats-1939/) [A Savings Group is a Victory Group →](https://propagandaarchive.org/collection/savings-group-is-a-victory-group-1939/)

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