---
title: Replacing these losses boils down to you
url: https://propagandaarchive.org/collection/replacing-these-losses-boils-down-to-you-1941/
description: 'Army home-front poster with three halftone photographs of wrecked equipment: a truck half-sunk in surf beside an LST, a burning vehicle.'
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. Replacing these losses boils down to you

**Content note:** Photographs of wrecked and burning military vehicles, as printed. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was)

[![Replacing these losses boils down to you, 1941 US poster: Army home-front poster with three halftone photographs of wrecked](https://propagandaarchive.org/collection/images/replacing-these-losses-boils-down-to-you-1941.jpg)](https://propagandaarchive.org/collection/images/replacing-these-losses-boils-down-to-you-1941.jpg)

# Replacing these losses boils down to you

Army home-front poster with three halftone photographs of wrecked equipment: a truck half-sunk in surf beside an LST, a burning vehicle, and a damaged tank. Text says a shortage of forgings and castings threatens a truck shortage, and ends 'Stay on the job, finish the job'. The fear-appeal is the pictured losses; the headline addresses 'YOU' directly.

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/) [Card stacking](https://propagandaarchive.org/techniques/card-stacking/)

## Text on the object

Original (English) · read from the image, not independently checked

```
Replacing These Losses
Boils Down To YOU

U. S. ARMY OFFICIAL POSTER

The bones, the muscles, the guts of this 2½-ton truck are all forgings and castings . . . engine block, axles, gear case, crankshaft, practically every part of it!

Today, a shortage of castings and forgings—added to war losses—threatens to cause a critical shortage of trucks. Untold tons of forgings and castings are needed now.

Other untold tons of forgings and castings are needed for tank replacements, bulldozers, artillery, engineering equipment. It's your chance to do a great job for America!

STAY ON THE JOB
FINISH THE JOB

[illegible] (small marks at lower left and right corners of the banner)
```

[← Remember Pearl Harbor](https://propagandaarchive.org/collection/remember-pearl-harbor-uncle-sam-1941/) [Report faulty wiring - electrical fires are hard to control →](https://propagandaarchive.org/collection/report-faulty-wiring-bethlehem-steel-1941/)

## More propaganda examples that use the same techniques

- [Miniature of Pope Urban II at the Council of Clermont, Les Passages d'outremer (BnF Fr. 5594, fol. 19r)](https://propagandaarchive.org/collection/passages-doutremer-council-of-clermont-colombe-1474/) (France · 1474 · Testimonial, Fear appeal). Content note: Medieval religious imagery and a French text describing alleged killings and captivity of eastern Christians, as used to argue for the First Crusade; the text is shown as written.
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling)
- [Proclamation de Sonthonax en créole, Cap-Français (Proclamation of Commissioner Sonthonax in Creole)](https://propagandaarchive.org/collection/sonthonax-proclamation-creole-1793/) (France · Aug 29, 1793 · Fear appeal, Scapegoating). Content note: Colonial-era proclamation on slavery and emancipation in Saint-Domingue; speaks of slaves, whips and 'Nègues' in period terms.
- [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal)
- [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered.
- [Brolej Žemajčiaj! (Brothers Samogitians!): hand-painted broken-cross poster](https://propagandaarchive.org/collection/brolej-zemajciaj-broken-cross-1862/) (Russian Empire · 1862 · Fear appeal, Transfer)