---
title: Reveille!
url: https://propagandaarchive.org/collection/reveille-back-the-attack-celanese/
description: 'Sponsor''s bond-sale sheet: a full-width photograph of a mud-covered soldier lying among barbed wire and a helmet.'
section: Collection
---

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2. [Collection](https://propagandaarchive.org/collection/)
3. Reveille!

[![Reveille!, 1941 US advertisement: Sponsor's bond-sale sheet](https://propagandaarchive.org/collection/images/reveille-back-the-attack-celanese.jpg)](https://propagandaarchive.org/collection/images/reveille-back-the-attack-celanese.jpg)

# Reveille!

Sponsor's bond-sale sheet: a full-width photograph of a mud-covered soldier lying among barbed wire and a helmet, with a verse about wounded men rising at reveille and a plea to buy 'one extra bond'. The tell is the transfer of the soldier's suffering onto the act of buying; the footer reads 'Back the Attack! - BUY MORE THAN BEFORE'.

## Propaganda techniques used in this advertisement

[Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
REVEILLE!

"Reveille!
It's the call to awaken to another day,
A bright new day beyond the hills of war,
A new day where the sun bursts forth
    on sweet, fresh fields of peace.
But that's tomorrow's Reveille.
 ❖ ❖ ❖
What's Reveille today?
Today the bugle echoes over torn terrain
Where trees and slime and flesh and steel
Lie still—
As still as death, whose halls they form.
Reveille today calls 'rise to maimed
    and weary men
So stiff with mud and caking sweat and
    unwashed clothes and blood
They cannot stir—
The sons of women, every one, who
    cannot move for sheer fatigue.
Yet rise they do. Awake they must; press
    forward fighting
Inch by inch
And isle by isle,
One by one.
And one by one
As lead and steel and flame leap through
    their flesh
They fall
And retch
And clutch the earth
And answer never more to Reveille.
A soldier's Reveille today.
 ❖ ❖ ❖
And Reveille for you today?
America's Awakening?
Who here at home will answer this—
The call to humans safe at home
To buy a bond;
Just one more bond.
A hundred dollars more or less—
Your part where soldiers' part is life itself.
A bond you can't afford, you say?
A boy just now gave up a life that he
    could not afford to lose.
Buy just one extra bond this month—
A bond to bring the battle to a quicker
    close
And bring a boy back home.
One extra bond for you today
To hasten Reveille tomorrow;
Tomorrow's Reveille;
Tomorrow's sun of peace;
Return of fighting men to home and
    hearth and harmony;
Tomorrow's hallowed Reveille for all—
If you but wake to Reveille today.
Wake up, Americans!
Wake up!
    Buy Bonds.
        Buy Bonds
            BUY BONDS."

Back the Attack! - BUY MORE THAN BEFORE

A message to America broadcast June 14 on "Great Moments in Music,"*
presented by Celanese Corporation of America on the Columbia Network.

[imprint:] ®REG. U. S. PAT. OFF.
```

[← Return it in good condition: you may want to use it again!](https://propagandaarchive.org/collection/return-it-in-good-condition-army-save/) [After seeing these boys in the air and on the ground →](https://propagandaarchive.org/collection/rickenbacker-production-doubled-1941/)

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- [Clay cylinder with the Ehulhul inscription of Nabonidus, king of Babylon, describing work on three temples](https://propagandaarchive.org/collection/cylinder-nabonidus-ehulhul-inscription-555bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial)
- [Glazed-brick panel with a striding lion, from Babylon (reign of Nebuchadnezzar II)](https://propagandaarchive.org/collection/ishtar-gate-panel-striding-lion-nebuchadnezzar-ii-604bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Limestone relief block of Ramesses II wearing the White Crown, a jubilee relief from his temple at Herakleopolis](https://propagandaarchive.org/collection/jubilee-relief-ramesses-ii-herakleopolis-met-05-4-256/) (New Kingdom Egypt · 0000 · Transfer)
- [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account.
- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Egyptian alabaster jar inscribed with the name of Xerxes the Great in four languages (Old Persian, Elamite, Babylonian, Egyptian), 486 to 466 BCE](https://propagandaarchive.org/collection/xerxes-jar-four-languages-486bce/) (Achaemenid Empire · 0000 · Transfer)