---
title: Right in Der Führer's Face! Invest Now... Buy More Bonds
url: https://propagandaarchive.org/collection/right-in-der-fuehrers-face-invest-now-1942/
description: 'U.S. Treasury Second War Loan poster: a caricature of Hitler, with a swastika marked on each side of the face, is struck on the jaw by a fist in a…'
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

**Content note:** Caricature of Hitler with swastikas on the face being punched. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was)

[![Right in Der Führer's Face! Invest Now... Buy More Bonds](https://propagandaarchive.org/collection/images/right-in-der-fuehrers-face-invest-now-1942.jpg)](https://propagandaarchive.org/collection/images/right-in-der-fuehrers-face-invest-now-1942.jpg)

# Right in Der Führer's Face! Invest Now... Buy More Bonds

U.S. Treasury Second War Loan poster: a caricature of Hitler, with a swastika marked on each side of the face, is struck on the jaw by a fist in a star-spangled Uncle Sam sleeve; the words '2nd War Loan' are printed on the fist. The headline reads 'Right in Der Fuehrer's Face!' and a footer band reads 'They give their lives, you lend your money!' The poster ridicules the enemy leader (name-calling) and attaches the prestige of the fighting soldier's sacrifice to the purchase of bonds (transfer).

## Text on the object

Original (English) · read from the image, not independently checked

```
2ND
WAR
LOAN

RIGHT IN
DER FUEHRER'S FACE!

Invest Now...Buy More Bonds

UNITED STATES TREASURY WAR FINANCE COMMITTEE

THEY GIVE THEIR LIVES  YOU LEND YOUR MONEY!
```

'FUEHRER' is printed without the umlaut. The footer seal reads 'United States Treasury / War Finance Committee'. A signature at the left edge is not legible. Stars, fist and caricature are pictorial.

[← Remember Pearl Harbor. Enlist Now! United States Coast Guard](https://propagandaarchive.org/collection/remember-pearl-harbor-coast-guard-1942/) [Ayudad a la obra social de la Sección Femenina poniendo un sello de José Antonio en vuestras cartas (cinema slide) →](https://propagandaarchive.org/collection/seccion-femenina-sello-jose-antonio-slide-1942/)

## Using the same techniques

- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Passional Christi und Antichristi: the emperor kisses the pope's foot (leaf 'Antichristus')](https://propagandaarchive.org/collection/passional-christi-antichristi-emperor-kisses-pope-1521/) (Electoral Saxony · 1521 · Name-calling, Card stacking)
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Ondersoeckt de Geesten, ofse van den Duyvel syn, of niet (the De Witt brothers as devils)](https://propagandaarchive.org/collection/ondersoeckt-de-geesten-de-witt-devils-1672/) (Dutch Republic · 1672 · Scapegoating, Name-calling)
- [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (Great Britain · 1746 · Name-calling, Transfer)
- [The North Briton, No. XLV, 23 April 1763 (John Wilkes), opening page](https://propagandaarchive.org/collection/north-briton-no-45-wilkes-1763/) (Kingdom of Great Britain · Apr 23, 1763 · Name-calling)
- [The Bloody Massacre perpetrated in King Street Boston on March 5th 1770 by a party of the 29th Regt.](https://propagandaarchive.org/collection/revere-bloody-massacre-king-street-1770/) (Province of Massachusetts Bay · Mar 1770 · Name-calling, Card stacking). Content note: Hand-coloured engraving of bloodied dead and wounded colonists after soldiers fired on a crowd.
- [Marche du Dom Quichotte moderne pour la deffence du Moulin des Abus (March of the Modern Don Quixote in Defence of the Mill of Abuses)](https://propagandaarchive.org/collection/dom-quichotte-moulin-des-abus-1791/) (France · 1791 · Name-calling, Transfer)