---
title: Postcard 'Ritorneremo!' (We shall return), Italian soldier before a ghostly tricolour and a Union Jack (Italy, 1942)
url: https://propagandaarchive.org/collection/ritorneremo-postcard-east-africa-1942/
description: 'Colour postcard: a soldier in tropical khaki and pith helmet stands with a rifle and fixed bayonet over fallen comrades, while a pale.'
section: Collection
---

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3. Postcard 'Ritorneremo!' (We shall return), Italian soldier before

[![Postcard 'Ritorneremo!' (We shall return), Italian, 1942 Fascist Italy postcard: Colour postcard](https://propagandaarchive.org/collection/images/ritorneremo-postcard-east-africa-1942.jpg)](https://propagandaarchive.org/collection/images/ritorneremo-postcard-east-africa-1942.jpg)

# Postcard 'Ritorneremo!' (We shall return), Italian soldier before a ghostly tricolour and a Union Jack (Italy, 1942)

Colour postcard: a soldier in tropical khaki and pith helmet stands with a rifle and fixed bayonet over fallen comrades, while a pale, translucent giant in the same uniform rises behind him wearing a tricolour with the Savoy cross as a sash. At the right a Union Jack flies on a mound. White letters at the foot read RITORNEREMO! (We shall return!). The tell: the dead are shown as the reason to return, with an enemy flag as the thing to be pulled down, so the defeat is told as a pledge.

## Propaganda techniques used in this postcard

[Appeal to emotion](https://propagandaarchive.org/techniques/appeal-to-emotion/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Full record

Region, Country, Medium, Issuer type, Regime, Leader, Audience, Purpose, Themes, Event, Source, Rights

## Text on the object

Original (Italian) · read from the image, not independently checked

Original (Italian) · read from the image, not independently checked

```
RITORNEREMO!
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
WE SHALL RETURN!
```

[← Right in Der Führer's Face! Invest Now... Buy More Bonds](https://propagandaarchive.org/collection/right-in-der-fuehrers-face-invest-now-1942/) [Russian War Posters (magazine page reproducing Soviet posters) →](https://propagandaarchive.org/collection/russian-war-posters-magazine-page-us-1942/)

## More propaganda examples that use the same techniques

- ["General Antonio Maceo, the Hero of Peralejo" (Sahm & Co., New York, 1898)](https://propagandaarchive.org/collection/general-antonio-maceo-hero-of-peralejo-sahm-1898/) (United States · 1898 · Appeal to emotion)
- [Uncle Sam looks at "Cuba" holding a "Cuban Revolutionist" baby (Bartholomew cartoon, April 1898)](https://propagandaarchive.org/collection/startled-uncle-sam-cuban-revolutionist-baby-bartholomew-1898/) (United States · Apr 1898 · Appeal to emotion)
- ["Handicapped!" (Artists' Suffrage League poster, London, 1909)](https://propagandaarchive.org/collection/handicapped-artists-suffrage-league-1909/) (United Kingdom · 1909 · Appeal to emotion)
- ["Justice Demands the Vote" (Brighton & Hove Women's Franchise Society, 1909)](https://propagandaarchive.org/collection/justice-demands-the-vote-brighton-hove-1909/) (United Kingdom · 1909 · Appeal to emotion, Transfer)
- ["Shall Women Vote?" (Puck centerfold, 31 March 1909)](https://propagandaarchive.org/collection/shall-women-vote-puck-1909/) (United States · Mar 31, 1909 · Appeal to emotion, Card stacking)
- ["In Belgium and yet when she wanted the vote they told her a woman's place was in the home" (cartoon, 1914)](https://propagandaarchive.org/collection/in-belgium-and-yet-woman-wanted-the-vote-1914/) (United States · 1914 · Appeal to emotion, Whataboutism)
- ["Votes for Mothers!" (The Suffragist, cover, 13 June 1914)](https://propagandaarchive.org/collection/votes-for-mothers-suffragist-1914/) (United States · Jun 13, 1914 · Appeal to emotion)
- [Daddy, what did YOU do in the Great War?](https://propagandaarchive.org/collection/daddy-what-did-you-do-1915/) (United Kingdom · 1915 · Fear appeal, Appeal to emotion)