---
title: Rural Construction in Quang Ngai
url: https://propagandaarchive.org/collection/rural-construction-quang-ngai-1965/
description: 'A sheet code SP-1021 headed ''Quang Ngai: Rural Construction'' pairs photographs of refugees walking home, huts being thatched and a bridge being repaired'
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. Rural Construction in Quang Ngai

[![Rural Construction in Quang Ngai, 1965 US poster: A sheet code SP-1021 headed 'Quang Ngai](https://propagandaarchive.org/collection/images/rural-construction-quang-ngai-1965.jpg)](https://propagandaarchive.org/collection/images/rural-construction-quang-ngai-1965.jpg)

# Rural Construction in Quang Ngai

A sheet code SP-1021 headed 'Quang Ngai: Rural Construction' pairs photographs of refugees walking home, huts being thatched and a bridge being repaired with captions. It says more than 100,000 people fled to the town after the Ba Gia fighting of 30 May 1965 and that the 'Return to the Village' campaign is helping them rebuild with the government's aid. The tell: only the government's rebuilding is pictured, and the blame for the bridge is placed in a single caption.

## Propaganda techniques used in this poster

[Card stacking](https://propagandaarchive.org/techniques/card-stacking/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (Vietnamese) · read from the image, not independently checked

```
QUẢNG-NGÃI
XÂY DỰNG NÔNG THÔN

Ngày 30-5-1965, sau trận Ba Gia, trên 100,000 đồng bào kéo về thị xã để tỵ nạn Cộng Sản. Chiến dịch Về làng được tổ chức để giúp đỡ đồng bào này có cơ hội trở về làng xưa xóm cũ làm ăn sinh sống.

Đồng bào tấp nập theo chân cán bộ về làng.

Xây cất lại nhà cửa để đồng bào có nơi ăn chốn ở.

Việt Cộng phá cầu, Cán bộ Chiến dịch Về làng cùng nhân dân tu sửa lại cầu để đồng bào đi lại buôn bán.

CHIẾN DỊCH VỀ LÀNG TẠI QUẢNG NGÃI ĐÃ GIÚP CHO HÀNG NGÀN NGƯỜI TRỞ VỀ NƠI QUÊ HƯƠNG HỌ ĐỂ XÂY DỰNG LẠI CUỘC SỐNG MỚI VỚI SỰ TRỢ GIÚP CỦA CHÍNH PHỦ VIỆT NAM CỘNG HÒA.

SP-1021
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
QUANG NGAI
RURAL CONSTRUCTION

On 30-5-1965, after the Ba Gia battle, more than 100,000 compatriots streamed into the provincial town to take refuge from the Communists. The Return to the Village campaign was organised to help these compatriots have the chance to go back to their old villages and hamlets to make a living.

Compatriots hurrying along behind the cadres, returning to the village.

Rebuilding houses so the compatriots have a place to eat and sleep.

The Viet Cong destroy the bridge; Return to the Village campaign cadres together with the people repair the bridge so compatriots can travel and trade.

THE RETURN TO THE VILLAGE CAMPAIGN IN QUANG NGAI HAS HELPED THOUSANDS OF PEOPLE RETURN TO THEIR HOMELAND TO REBUILD A NEW LIFE WITH THE ASSISTANCE OF THE GOVERNMENT OF THE REPUBLIC OF VIETNAM.

SP-1021
```

Translation by FRAME from the Vietnamese text on the poster, literal and machine-assisted, not checked by a fluent reader; the claims are the poster's own and FRAME has not checked them against other records. Diacritics are transcribed as printed to the best of legibility at this image resolution.

[← Rural Construction Progress in Binh Dinh](https://propagandaarchive.org/collection/rural-construction-progress-binh-dinh-1965-1969/) [Rural Construction in Quang Ngai →](https://propagandaarchive.org/collection/rural-construction-quang-ngai-1965-1969/)

## More propaganda examples that use the same techniques

- [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer)
- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Tomb of Darius I at Naqsh-e Rustam: the king in relief beside his inscription DNa, c. 490 BCE](https://propagandaarchive.org/collection/dna-inscription-darius-i-naqsh-e-rustam-490bce/) (Achaemenid Empire · 0000 · Testimonial, Card stacking)
- [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account.
- [Persepolis, Apadana staircase relief: a figure with an animal from a procession of delegations, early fifth century BCE](https://propagandaarchive.org/collection/persepolis-apadana-delegate-relief-500bce/) (Achaemenid Empire · 0000 · Card stacking, Manufactured consensus)
- [Alabaster relief, Assyrian troops storming a citadel, from Nineveh (reign of Sennacherib)](https://propagandaarchive.org/collection/relief-sennacherib-storming-citadel-nineveh-704bce/) (Neo Assyrian Empire · 0000 · Card stacking). Content note: An Assyrian palace relief of troops storming a fortified city, with a file of figures below; Assyrian royal reliefs and texts record killing, mutilation and deportation, shown as carved, with the historical context and scholarly dispute on the regime page.
- [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities)
- [Silver denarius of Vespasian, reverse IVDAEA with a trophy of arms and a seated mourning woman](https://propagandaarchive.org/collection/denarius-vespasian-judaea-capta-0070/) (Roman Empire · 0070 · Card stacking). Content note: A Roman victory coin showing a mourning female figure as the personification of the conquered province of Judaea after the Roman suppression of the Jewish revolt; shown as struck, with the historical context on the regime page.