--- title: Военный 5½% заём (Russian War Loan postcard, 1916) url: https://propagandaarchive.org/collection/russian-war-loan-postcard-1916/ description: Two soldiers with a searchlight on a rampart look down on a burning town behind barbed wire, above the printed line "Our cities, villages and churches… section: Collection --- [Collection](https://propagandaarchive.org/collection/) [![Военный 5½% заём (Russian War Loan postcard, 1916)](https://propagandaarchive.org/collection/images/russian-war-loan-postcard-1916.jpg)](https://propagandaarchive.org/collection/images/russian-war-loan-postcard-1916.jpg) # Военный 5½% заём (Russian War Loan postcard, 1916) Two soldiers with a searchlight on a rampart look down on a burning town behind barbed wire, above the printed line "Our cities, villages and churches await liberation from the enemy's invasion" and the request to subscribe to the War Loan. The blazing town and the invasion line put a threat in front of the buyer before the financial ask. - **Date:** 1916 - **Period:** [First World War](https://propagandaarchive.org/collection/#era=wwi) - **Made by:** Russian imperial government war-loan campaign (publisher not stated on the card) - **Region:** [Eastern Europe and Eurasia](https://propagandaarchive.org/collection/#region=eastern-europe-eurasia) - **Country:** [Russian Empire](https://propagandaarchive.org/collection/#country=russian-empire) - **Medium:** [Postcard](https://propagandaarchive.org/collection/#medium=postcard) - **Issuer type:** [Mixed](https://propagandaarchive.org/collection/#actor=mixed) - **Regime:** [Russian Empire](https://propagandaarchive.org/collection/#regime=russian-empire) - **Leader:** [Nicholas II](https://propagandaarchive.org/collection/#leader=nicholas-ii) - **Audience:** [Domestic public](https://propagandaarchive.org/collection/#audience=domestic-public) - **Purpose:** [Fundraise](https://propagandaarchive.org/collection/#purpose=fundraise) - **Themes:** [War and the military](https://propagandaarchive.org/collection/#theme=war-military), [Economy and finance](https://propagandaarchive.org/collection/#theme=economy-finance) - **Event:** [World War I](https://propagandaarchive.org/collection/#event=world-war-i) - **Techniques:** [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/) - **Source:** Identified Openly sourced: the speaker is who they say they are - **Source:** [Estonian War Museum - General Laidoner Museum (MuIS / Europeana)](https://www.muis.ee/museaalView/3930049), retrieved September 29, 2026 - **Rights:** CC0 1.0 (museum image and metadata, per Europeana record); printed c. 1916, public domain Eesti Sõjamuuseum - kindral Laidoneri muuseum, KLM ET 1588:106 F (CC0 1.0) ## Text on the object Original (Russian) · read from the image, not independently checked ``` Наши города, села и храмы ждутъ освобожденія отъ вражескаго нашествія. Помогайте арміи въ ея великомъ дѣлѣ и подписывайтесь на ВОЕННЫЙ 5 10/20 ЗАЕМЪ. ``` English translation (machine translation by Claude, not verified by a fluent reader) ``` Our cities, villages and churches await liberation from the enemy's invasion. Help the army in its great cause and subscribe to the WAR LOAN 5 10/20 [5.5 per cent]. ``` Pre-1918 Russian orthography (hard signs, yat). The rate is printed as a stacked fraction, 10 over 20, after the 5. [← On les aura! 2e Emprunt de la Défense Nationale. Souscrivez (We'll get them! Second National Defence Loan. Subscribe)](https://propagandaarchive.org/collection/on-les-aura-1916/) [Save Serbia our ally: Serbian Relief Committee of America poster →](https://propagandaarchive.org/collection/save-serbia-our-ally-steinlen-1916/) ## Using the same techniques - [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (1632 · Scapegoating, Fear appeal) - [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Jan 12, 1793 · Fear appeal, Name-calling) - [豬叫取胎圖 (Picture of the Pig Sect Extracting a Foetus), from Reverently Obeying the Sacred Edict: A Complete Picture Gallery to Repel Heterodoxy](https://propagandaarchive.org/collection/pig-cry-taking-foetus-hunan-1891/) (1891 · Fear appeal, Name-calling). Content note: Colour woodblock caricature depicting foreign Christians as members of a 'pig' sect and showing them cutting a foetus from a woman; violence against a woman and derision of Christianity. - [The Radical Programme, No. 4: Dismemberment of the Empire (Gladstone & Co. auction India), St Stephen's Review Presentation Cartoon](https://propagandaarchive.org/collection/radical-programme-selling-india-st-stephens-review-1891/) (Oct 31, 1891 · Fear appeal, Scapegoating) - [En posesión de su presa (In Possession of Its Prey)](https://propagandaarchive.org/collection/en-posesion-de-su-presa-el-diablo-1894/) (Jun 2, 1894 · Fear appeal) - [劉永福懸賞抓拿日本奸細告示 (Liu Yongfu's notice offering rewards for capturing Japanese spies), Taiwan](https://propagandaarchive.org/collection/liu-yongfu-reward-notice-japanese-spies-1895/) (1895 · Name-calling, Fear appeal) - [Sífilis: Curación absoluta y radical en el Sanatorio para sifilíticos (Syphilis: Absolute and Radical Cure at the Sanatorium for Syphilitics)](https://propagandaarchive.org/collection/sifilis-sanatorio-abreu-1900/) (1900 · Fear appeal) - [時局圖 (The Situation in the Far East / Map of the Present Situation), newer version with English labels](https://propagandaarchive.org/collection/situation-in-far-east-tse-tsan-tai-1900/) (1900 · Fear appeal)