---
title: Save a Loaf a Week, Help Win the War
url: https://propagandaarchive.org/collection/save-a-loaf-a-week-help-win-the-war-1918/
description: A hand slices a loaf of bread on a round board in red and black, above the words 'Save a loaf a week, help win the war' and the issuer's name.
section: Collection
---

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3. Save a Loaf a Week, Help Win the War

[![Save a Loaf a Week, Help Win the War, 1918 US poster: A hand slices a loaf of bread on a round board in red and black, above](https://propagandaarchive.org/collection/images/save-a-loaf-a-week-help-win-the-war-1918.jpg)](https://propagandaarchive.org/collection/images/save-a-loaf-a-week-help-win-the-war-1918.jpg)

# Save a Loaf a Week, Help Win the War

A hand slices a loaf of bread on a round board in red and black, above the words 'Save a loaf a week, help win the war' and the issuer's name. The tell is the slogan: a small, concrete household act is joined to the large, unexamined goal of winning the war, with no figures on supply or shortage.

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
Save a loaf
a week
help win
the war

U.S. FOOD ADMINISTRATION

No. 3
THE W. F. POWERS CO.
```

'No. 3' at lower left and the printer's imprint at lower right are very small but readable on the 2000 px scan (the imprint may be 'THE W. F. POWERS CO.'). A small monogram at upper right is not text and is not transcribed.

[← Rumania's Day, poster for the Central Committee for National Patriotic Organisations, London, \[1918\]](https://propagandaarchive.org/collection/rumanias-day-central-committee-1918/) [Save and Invest in the Safest, Simplest Security: Buy W.S.S. War Savings Stamps Issued by the United States Government →](https://propagandaarchive.org/collection/save-and-invest-in-the-safest-simplest-security-war-savings-stamps-1918/)

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