---
title: 'Save and Invest in the Safest, Simplest Security: Buy W.S.S. War Savings Stamps Issued by the United States Government'
url: https://propagandaarchive.org/collection/save-and-invest-in-the-safest-simplest-security-war-savings-stamps-1918/
description: 'A text-only sheet in a ruled frame urges the public to buy War Savings Stamps, with a ''Torch of Liberty'' emblem and a price table: $4.12 on Jan.'
section: Collection
---

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3. Save and Invest in the Safest, Simplest Security: Buy W.S.S. War

[![Save and Invest in the Safest, Simplest Security: Buy W.S.S. War Savings Stamps Issued by the United States Government, 1918](https://propagandaarchive.org/collection/images/save-and-invest-in-the-safest-simplest-security-war-savings-stamps-1918.jpg)](https://propagandaarchive.org/collection/images/save-and-invest-in-the-safest-simplest-security-war-savings-stamps-1918.jpg)

# Save and Invest in the Safest, Simplest Security: Buy W.S.S. War Savings Stamps Issued by the United States Government

A text-only sheet in a ruled frame urges the public to buy War Savings Stamps, with a 'Torch of Liberty' emblem and a price table: $4.12 on Jan. 1, 1918 'will equal' $5.00 on Jan. 1, 1923. The superlatives 'safest' and 'simplest' carry the appeal while the arithmetic is stated openly. The tell of glittering generalities is the unqualified pair of superlatives, set beside a verifiable figure.

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
Save and Invest
in the
SAFEST
SIMPLEST
SECURITY
buy

[emblem ring:] THE TORCH OF LIBERTY
W.S.S.
WAR SAVINGS STAMPS
ISSUED BY THE
UNITED STATES
GOVERNMENT

Jan 1, 1918
$4.12 will equal
Jan 1, 1923
$5.00

[foot:] 86  GOVERNMENT PRINTING OFFICE  UNITED STATES TREASURY DEPARTMENT
```

The first foot mark is partly cut off ('86' read tentatively).

[← Save a Loaf a Week, Help Win the War](https://propagandaarchive.org/collection/save-a-loaf-a-week-help-win-the-war-1918/) [Save, Buy for Victory: War Savings Stamps for Sale Here →](https://propagandaarchive.org/collection/save-buy-for-victory-war-saving-stamps-for-sale-here-1918/)

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