---
title: Save by sharing
url: https://propagandaarchive.org/collection/save-by-sharing-1943/
description: 'Rubber-conservation poster: a large close-up drawing of a car''s front wheel and worn tire tread above a distant town, under the headline ''Save by Sharing''.'
section: Collection
---

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3. Save by sharing

[![Save by sharing, 1943 US poster: Rubber-conservation poster](https://propagandaarchive.org/collection/images/save-by-sharing-1943.jpg)](https://propagandaarchive.org/collection/images/save-by-sharing-1943.jpg)

# Save by sharing

Rubber-conservation poster: a large close-up drawing of a car's front wheel and worn tire tread above a distant town, under the headline 'Save by Sharing'. The sheet asks drivers to share rides, but the instruction is carried by the slogan and the oversized tire alone. The technique is faint: the word 'sharing' is a positive-value term.

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
SAVE by
SHARING
[imprint: WAR BOARDS - UNITED STATES DEPARTMENT OF AGRICULTURE]
[imprint: U.S. GOVERNMENT PRINTING OFFICE 1943-O-511746]
```

[← Sarge Knows... a stitch in time saves clothes](https://propagandaarchive.org/collection/sarge-knows-stitch-in-time-army-conservation-1943/) [Save his life... and find your own. Be a nurse →](https://propagandaarchive.org/collection/save-his-life-be-a-nurse-1943/)

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