---
title: Saving Daylight! Set the Clock Ahead One Hour and Win the War!
url: https://propagandaarchive.org/collection/saving-daylight-set-the-clock-ahead-1918/
description: A cartoon Uncle Sam stretches awake in bed while through the window caricatured figures labelled Germany and Austria already work at a forge in the morning
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. Saving Daylight! Set the Clock Ahead One Hour and Win the War!

**Content note:** Cartoon caricatures of Germany (spiked helmet, hammer at an anvil) and Austria as labourers, issued as printed. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was)

[![Saving Daylight! Set the Clock Ahead One Hour and Win the War!, 1918 US poster: A cartoon Uncle Sam stretches awake in bed](https://propagandaarchive.org/collection/images/saving-daylight-set-the-clock-ahead-1918.jpg)](https://propagandaarchive.org/collection/images/saving-daylight-set-the-clock-ahead-1918.jpg)

# Saving Daylight! Set the Clock Ahead One Hour and Win the War!

A cartoon Uncle Sam stretches awake in bed while through the window caricatured figures labelled Germany and Austria already work at a forge in the morning sun, and a soldier-hatted clock labelled 'one hour of extra daylight' stands outside. The text charges that the enemies are already using the extra hour and asks when 'you' will wake up, casting daylight saving as a test of wartime commitment.

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/) [Name-calling](https://propagandaarchive.org/techniques/name-calling/)

## Text on the object

Original (English) · read from the image, not independently checked

```
SAVING DAYLIGHT!
"SET THE CLOCK AHEAD ONE HOUR AND WIN THE WAR!"

[Within the picture:] GERMANY / AUSTRIA / MIDDLE EUROPE / ONE HOUR OF EXTRA DAYLIGHT / U.S.

UNCLE SAM, YOUR ENEMIES HAVE BEEN UP AND ARE AT WORK ON THE EXTRA HOUR OF DAYLIGHT -- WHEN WILL YOU WAKE UP ?

United Cigar Stores Company

(3) [circled number, lower left]
[Artist's monogram, right of the picture: illegible]
```

[← Save Your Child from Autocracy and Poverty: Buy War Savings Stamps](https://propagandaarchive.org/collection/save-your-child-from-autocracy-1918/) [Aan de Nederl. Arbeidersklasse (SDAP and NVV manifesto calling a congress, Netherlands, November 1918) →](https://propagandaarchive.org/collection/sdap-nvv-aan-de-arbeidersklasse-1918/)

## More propaganda examples that use the same techniques

- [Miniature of Pope Urban II at the Council of Clermont, Les Passages d'outremer (BnF Fr. 5594, fol. 19r)](https://propagandaarchive.org/collection/passages-doutremer-council-of-clermont-colombe-1474/) (France · 1474 · Testimonial, Fear appeal). Content note: Medieval religious imagery and a French text describing alleged killings and captivity of eastern Christians, as used to argue for the First Crusade; the text is shown as written.
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling)
- [Proclamation de Sonthonax en créole, Cap-Français (Proclamation of Commissioner Sonthonax in Creole)](https://propagandaarchive.org/collection/sonthonax-proclamation-creole-1793/) (France · Aug 29, 1793 · Fear appeal, Scapegoating). Content note: Colonial-era proclamation on slavery and emancipation in Saint-Domingue; speaks of slaves, whips and 'Nègues' in period terms.
- [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal)
- [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered.
- [Brolej Žemajčiaj! (Brothers Samogitians!): hand-painted broken-cross poster](https://propagandaarchive.org/collection/brolej-zemajciaj-broken-cross-1862/) (Russian Empire · 1862 · Fear appeal, Transfer)