---
title: School Publicity poster, No. 389 (Vietnamese-Montagnard, Saigon)
url: https://propagandaarchive.org/collection/school-publicity-poster-vietnamese-montagnard-1964/
description: A bilingual photo-layout poster headed 'We go to school', printed in a Montagnard language and in Vietnamese. Tagged by technique, with source and rights.
section: Collection
---

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3. School Publicity poster, No. 389 (Vietnamese-Montagnard, Saigon)

[![School Publicity poster, No. 389, 1964 US poster: A bilingual photo-layout poster headed 'We go to school', printed](https://propagandaarchive.org/collection/images/school-publicity-poster-vietnamese-montagnard-1964.jpg)](https://propagandaarchive.org/collection/images/school-publicity-poster-vietnamese-montagnard-1964.jpg)

# School Publicity poster, No. 389 (Vietnamese-Montagnard, Saigon)

A bilingual photo-layout poster headed 'We go to school', printed in a Montagnard language and in Vietnamese. Photographs show children and teachers at a primary school sign reading Madagouil, pupils at desks with CARE-marked supply boxes, and children playing ball. The text says the village is lucky to have a school, that children love to learn, and that study gives a better life. The tell is plain-folks: smiling village children and teachers present schooling as ordinary and welcome.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (Multiple) · read from the image, not independently checked

```
BƠN BỘL HE GƠS BƠTA BƠTÔAH-BƠTÔAI: BỘL HE NEH GƠS HIU BƠTI SRĂ. BỘL HE GƠBOH NGĂN LỌT BƠTI. ME BÀP BỘL HE GƠBOH SƠL ĂI BỘL HE LỌT BƠTI. BƠTA BƠTI SRĂ DỘNG KƠL BỘL HE RAI KIS CHƠ-HƠP RƠLAU. BỘL HE TỌM GỞP TOM HIU BƠTI!

ẤP CHÚNG TA CÓ NHIỀU MAY MẮN: CHÚNG TA CÓ TRƯỜNG HỌC. CHÚNG TA RẤT HAM THÍCH ĐI HỌC. CHA MẸ CHÚNG TA CŨNG THÍCH CHO CHÚNG TA ĐI HỌC. SỰ HỌC GIÚP CHÚNG TA ĐẠT ĐƯỢC MỘT ĐỜI SỐNG TỐT ĐẸP HƠN. CHÚNG TA SẼ GẶP NHAU Ở TRƯỜNG!

BỘL HE LỌT BƠTI CHÚNG TA ĐI HỌC

Adŭ bơti mơ pơgru bộl he. Lớp học và thầy giáo của chúng ta.

Pơgru dộng kơl bộl he bơti sră. Thầy giáo giúp đỡ chúng ta học hành.

Bộl he neh dơp ală phăn bơti niăm. Chúng ta nhận được nhiều tặng phẩm đẹp.

Tom hiu bơti, ơ di ming bơti sră, mơ ya konhơl tai. Đến trường, ngoài việc học hành, chúng ta cũng chơi đùa nữa.

Bộl he ram bơti kỡn rai kis chơ-hơp rơlau. Chúng ta gắng học để đạt được một đời sống tốt đẹp hơn.

Bộl he chơ ngăn bơti sră pa. Chúng ta vui thích đọc sách mới.

Bộl he kỡn lọt bơti. Chúng ta thích đi học.

[signs: TRƯỜNG SƠ-CẤP MADAGOUIL] [boxes: CARE U.S.A.]
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
[Montagnard-language lines: not translated; the Vietnamese lines beneath each caption render them.]

Our hamlet is very fortunate: we have a school. We very much love going to school. Our parents also like us going to school. Learning helps us reach a better life. We will meet at school!

WE GO TO SCHOOL

Our class and teachers.

The teacher helps us study.

We receive many fine gifts.

At school, besides studying, we also play.

We try hard to study to reach a better life.

We enjoy reading new books.

We like going to school.

[signs: Madagouil Primary School] [boxes: CARE U.S.A.]
```

Montagnard-language lines transcribed as read; language not identified; accents may be misread. The opening Montagnard paragraph has no printed Vietnamese rendering of its own beyond the second paragraph.

[← The News in Pictures poster, No. 1 (French, Beirut)](https://propagandaarchive.org/collection/news-in-pictures-no-1-french-beirut-1964/) [Alianza para el Progreso poster 409a, third anniversary (Spanish poster distributed in Mexico City) →](https://propagandaarchive.org/collection/alianza-para-el-progreso-poster-409a-third-anniversary-spanish-mexico-city-1964/)

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- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)