---
title: Scrap! Will help win. Don't mix it!
url: https://propagandaarchive.org/collection/scrap-will-help-win-dont-mix-it-hein-werner-1941/
description: 'Sponsor''s scrap-drive sheet: a receding line of labelled bins (copper, aluminum, bronze, brass, rubber, iron, steel.'
section: Collection
---

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3. Scrap! Will help win. Don't mix it!

[![Scrap! Will help win. Don't mix it!, 1941 US advertisement: Sponsor's scrap-drive sheet](https://propagandaarchive.org/collection/images/scrap-will-help-win-dont-mix-it-hein-werner-1941.jpg)](https://propagandaarchive.org/collection/images/scrap-will-help-win-dont-mix-it-hein-werner-1941.jpg)

# Scrap! Will help win. Don't mix it!

Sponsor's scrap-drive sheet: a receding line of labelled bins (copper, aluminum, bronze, brass, rubber, iron, steel, tin and others) beside the words 'Will help win. Don't mix it!' and the company name 'Hein-Werner' on a yellow band. The tell is the vague promise 'will help win'; the sorting instruction is concrete.

## Propaganda techniques used in this advertisement

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
SCRAP!
WILL
HELP
WIN
Don't
mix it!
COPPER
ALUMINUM
BRONZE
BRASS
MAGNESIUM
RUBBER
ZINC
NICKEL
IRON
STEEL
LEAD
TIN
ST[partly hidden]
BR[partly hidden]
LEAD
STEEL
LEATHER
[further bin labels at the far right illegible]
HEIN-WERNER
[imprint: COPYRIGHT, [illegible] MANDEL ENGRAVING CO. & ART STUDIOS, INC., MILWAUKEE, WIS.]
[imprint: LITHO IN U. S. A.]
```

[← Scrap helps to make tanks, jeeps and guns](https://propagandaarchive.org/collection/scrap-helps-to-make-tanks-jeeps-guns-1941/) [Sears standard war window properties →](https://propagandaarchive.org/collection/sears-standard-war-window-properties-1941/)

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