---
title: Sears standard war window properties
url: https://propagandaarchive.org/collection/sears-standard-war-window-properties-1941/
description: 'Photograph of a sheet of cut-out window-display props: a raised fist with a ''U.S.A.'' heart tattoo, a sword stabbing a globe.'
section: Collection
---

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3. Sears standard war window properties

**Content note:** Display-prop sheet includes a sword driven into a globe with dripping red-style marks and a burned-farmhouse silhouette. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was)

[![Sears standard war window properties, 1941 US advertisement: Photograph of a sheet of cut-out window-display props](https://propagandaarchive.org/collection/images/sears-standard-war-window-properties-1941.jpg)](https://propagandaarchive.org/collection/images/sears-standard-war-window-properties-1941.jpg)

# Sears standard war window properties

Photograph of a sheet of cut-out window-display props: a raised fist with a 'U.S.A.' heart tattoo, a sword stabbing a globe, running soldiers and a sailor, a child at play, a Red Cross, a nurse, a junk pile marked 'It's junk to you', and a burned farmhouse silhouette. Soldiers and symbols lend prestige to the sponsor; the sword and ruin props carry the fear appeal.

## Propaganda techniques used in this advertisement

[Transfer](https://propagandaarchive.org/techniques/transfer/) [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Text on the object

Original (English) · read from the image, not independently checked

```
U.S.A
IT'S JUNK TO YOU
SEARS STANDARD WAR WINDOW PROPERTIES
7-A
```

[← Scrap! Will help win. Don't mix it!](https://propagandaarchive.org/collection/scrap-will-help-win-dont-mix-it-hein-werner-1941/) [See the oil burn →](https://propagandaarchive.org/collection/see-the-oil-burn-vi-army-corps-1941/)

## More propaganda examples that use the same techniques

- [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer)
- [Clay cylinder with the Ehulhul inscription of Nabonidus, king of Babylon, describing work on three temples](https://propagandaarchive.org/collection/cylinder-nabonidus-ehulhul-inscription-555bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial)
- [Glazed-brick panel with a striding lion, from Babylon (reign of Nebuchadnezzar II)](https://propagandaarchive.org/collection/ishtar-gate-panel-striding-lion-nebuchadnezzar-ii-604bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Limestone relief block of Ramesses II wearing the White Crown, a jubilee relief from his temple at Herakleopolis](https://propagandaarchive.org/collection/jubilee-relief-ramesses-ii-herakleopolis-met-05-4-256/) (New Kingdom Egypt · 0000 · Transfer)
- [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account.
- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Egyptian alabaster jar inscribed with the name of Xerxes the Great in four languages (Old Persian, Elamite, Babylonian, Egyptian), 486 to 466 BCE](https://propagandaarchive.org/collection/xerxes-jar-four-languages-486bce/) (Achaemenid Empire · 0000 · Transfer)