---
title: 'The Serbian Relief Fund: Begs Aid for Our Brave Ally (1d charity stamp)'
url: https://propagandaarchive.org/collection/serbian-relief-fund-begs-aid-stamp-1915/
description: A one-penny charity label showing a halftone photograph of a uniformed man leaning against a wall with his face in his hands, under the fund's name and…
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

[![The Serbian Relief Fund: Begs Aid for Our Brave Ally (1d charity stamp)](https://propagandaarchive.org/collection/images/serbian-relief-fund-begs-aid-stamp-1915.jpg)](https://propagandaarchive.org/collection/images/serbian-relief-fund-begs-aid-stamp-1915.jpg)

# The Serbian Relief Fund: Begs Aid for Our Brave Ally (1d charity stamp)

A one-penny charity label showing a halftone photograph of a uniformed man leaning against a wall with his face in his hands, under the fund's name and the words 'Begs aid for our brave ally'. The tell is the virtue word standing in for any account of what a penny buys: 'brave ally' asks the buyer to give to a category of admirable person, not to a stated need.

- **Date:** 1915
- **Period:** [First World War](https://propagandaarchive.org/collection/#era=wwi)
- **Made by:** The Serbian Relief Fund (London)
- **Region:** [Western and Central Europe](https://propagandaarchive.org/collection/#region=western-central-europe)
- **Country:** [United Kingdom](https://propagandaarchive.org/collection/#country=united-kingdom)
- **Medium:** [Stamp](https://propagandaarchive.org/collection/#medium=stamp)
- **Issuer type:** [NGO](https://propagandaarchive.org/collection/#actor=ngo)
- **Regime:** [Asquith Government](https://propagandaarchive.org/collection/#regime=asquith-government)
- **Leader:** [Herbert Henry Asquith](https://propagandaarchive.org/collection/#leader=herbert-henry-asquith)
- **Audience:** [Domestic public](https://propagandaarchive.org/collection/#audience=domestic-public)
- **Purpose:** [Fundraise](https://propagandaarchive.org/collection/#purpose=fundraise)
- **Themes:** [War and the military](https://propagandaarchive.org/collection/#theme=war-military), [Health](https://propagandaarchive.org/collection/#theme=health)
- **Event:** [World War I](https://propagandaarchive.org/collection/#event=world-war-i)
- **Techniques:** [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)
- **Regime:** [Asquith government](https://propagandaarchive.org/regimes/asquith-government/)
- **Leader:** [H. H. Asquith](https://propagandaarchive.org/regimes/asquith-government/#herbert-henry-asquith)
- **Source:** Identified Openly sourced: the speaker is who they say they are
- **Source:** [Europeana 1914-1918 (user contribution 20137)](https://www.europeana.eu/en/item/2020601/https___1914_1918_europeana_eu_contributions_20137), retrieved September 29, 2026
- **Rights:** CC BY-SA 3.0 (contributor licence, Europeana 1914-1918); wartime label, U.S. public domain (pre-1931) The Serbian Relief Fund 1d charity stamp, c. 1915. Europeana 1914-1918, contribution 20137, CC BY-SA 3.0.

## Text on the object

Original (English) · read from the image, not independently checked

```
THE
SERBIAN RELIEF FUND

BEGS AID FOR
OUR BRAVE ALLY
1D.
```

The label carries only English text.

[← Remember Belgium — Enlist To-Day](https://propagandaarchive.org/collection/remember-belgium-1915/) [We will uphold the priceless gem of liberty. Shall we help to crush tyranny? (Canadian recruiting poster) →](https://propagandaarchive.org/collection/we-will-uphold-priceless-gem-of-liberty-canada-1915/)

## Using the same techniques

- [Gold solidus of Constantine I, reverse RESTITVTORI LIBERTATIS](https://propagandaarchive.org/collection/solidus-constantine-i-restitutori-libertatis-0313/) (0313 · Glittering generalities)
- [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (0538 · Transfer, Glittering generalities)
- [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (1649 · Transfer, Glittering generalities)
- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (1789 · Plain folks, Glittering generalities)
- [Proclamation by the Queen in Council, to the Princes, Chiefs, and People of India (printed sheet, Allahabad, 1 November 1858)](https://propagandaarchive.org/collection/queens-proclamation-to-the-people-of-india-1858/) (Nov 1, 1858 · Glittering generalities, Scapegoating)
- [The Great Battle of Ansong Ford: The Valor of Captain Matsuzaki](https://propagandaarchive.org/collection/ansong-ford-toshikata-1894/) (1894 · Glittering generalities)
- ['The Congress Cross or "Swastik"' (Pickings from the Hindi Punch, Bombay, February 1896)](https://propagandaarchive.org/collection/hindi-punch-congress-swastik-1896/) (Feb 1896 · Transfer, Glittering generalities)
- [Un combate en el río Zapote (A Fight on the Zapote River), Blanco y Negro](https://propagandaarchive.org/collection/un-combate-en-el-rio-zapote-1898/) (Jul 9, 1898 · Transfer, Glittering generalities)