---
title: Share the meat
url: https://propagandaarchive.org/collection/share-the-meat-1941/
description: 'Sponsor advertisement sheet: a smiling helmeted soldier holds a mess tin while a hand places a piece of meat in it.'
section: Collection
---

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3. Share the meat

[![Share the meat, 1941 US advertisement: Sponsor advertisement sheet](https://propagandaarchive.org/collection/images/share-the-meat-1941.jpg)](https://propagandaarchive.org/collection/images/share-the-meat-1941.jpg)

# Share the meat

Sponsor advertisement sheet: a smiling helmeted soldier holds a mess tin while a hand places a piece of meat in it, beside two globes labelled United States, England, Russia and China. Text gives meat tonnage, a weekly fair-share table by age and seven tips, with the line 'After the fighters you come first'. The technique is card-stacking of selected figures plus a shared-sacrifice appeal.

## Propaganda techniques used in this advertisement

[Card stacking](https://propagandaarchive.org/techniques/card-stacking/) [Bandwagon](https://propagandaarchive.org/techniques/bandwagon/)

## Text on the object

Original (English) · read from the image, not independently checked

```
After the fighters you come first
SHARE THE MEAT
UNITED STATES  ENGLAND  RUSSIA  CHINA
Our armed forces and our allies must get enough meat—and they must get it on time
A great food for a man just getting ready to go out to drive a tank or spot a sub or dive a plane is a chunk of good appetizing meat.
The proteins of meat, the B vitamins of meat and the minerals of meat are an important part of his diet.
In meat, in other foods and in everything else—"After the fighters, you come first."
It takes 6½ billion pounds of meat to feed these men and their fighting allies.
Even though we have the biggest bumper "meat crop" in history (24 billion pounds), simple subtraction and division tell plainly why the rest of us must Share the Meat.
There's a lot of meat left—there's enough meat left, if we share. Here's your fair share:
Men, women and children (over 12 years of age).....2½ lbs. per week
Children 6 to 12............1½ lbs. per week
Children under 6..............¾ lb. per week
Many meats are not restricted. These include such tasty and nutritious meats as liver, ox joints, tongue, kidneys, etc., as well as poultry and fish.
These may be used to supplement the restricted cuts of beef, veal, pork, lamb and mutton.
"Share the Meat" is America's Honor System to help combat the enemy's Terror System.
How to Make the Most of Meat
1. Manage your meat—Distribute it over the week so your family will get a regular supply of the proteins, B vitamins and minerals which meat provides. Your meat-man will help you plan your meat order based on the number of people in your family and the sharing allowance of each.
2. Learn more cuts of meat—Learn how to make delicious dishes out of available cuts, even if you have never served them before.
3. Serve smaller portions—fewer extra helpings.
4. Spread the good flavor of meat by combining such foods as potatoes, rice, noodles, dumplings, macaroni, spaghetti and vegetables. Make more of that good meat gravy.
5. Plan leftovers carefully for use in such dishes as hash, croquettes, soufflés and chop suey.
6. Cook meat the modern way—at moderate, even temperatures. This means less shrinkage, less loss of food values.
7. Store meat safely—in coldest part of your refrigerator. A temperature of 45° Fahrenheit or lower is needed. Be doubly careful of raw ground meat. It spoils more quickly than meat in one piece. If you have no refrigerator, buy meat only shortly before you intend to use it.
These firms pledge cooperation in the "Share the Meat" program and sponsor this advertisement
```

[← Salvage Scrap to Blast the Jap](https://propagandaarchive.org/collection/salvage-scrap-to-blast-the-jap-1941/) [Sheer Carelessness →](https://propagandaarchive.org/collection/sheer-carelessness-air-diagram-1299-1941/)

## More propaganda examples that use the same techniques

- [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer)
- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Tomb of Darius I at Naqsh-e Rustam: the king in relief beside his inscription DNa, c. 490 BCE](https://propagandaarchive.org/collection/dna-inscription-darius-i-naqsh-e-rustam-490bce/) (Achaemenid Empire · 0000 · Testimonial, Card stacking)
- [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account.
- [Persepolis, Apadana staircase relief: a figure with an animal from a procession of delegations, early fifth century BCE](https://propagandaarchive.org/collection/persepolis-apadana-delegate-relief-500bce/) (Achaemenid Empire · 0000 · Card stacking, Manufactured consensus)
- [Alabaster relief, Assyrian troops storming a citadel, from Nineveh (reign of Sennacherib)](https://propagandaarchive.org/collection/relief-sennacherib-storming-citadel-nineveh-704bce/) (Neo Assyrian Empire · 0000 · Card stacking). Content note: An Assyrian palace relief of troops storming a fortified city, with a file of figures below; Assyrian royal reliefs and texts record killing, mutilation and deportation, shown as carved, with the historical context and scholarly dispute on the regime page.
- [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities)
- [Silver denarius of Vespasian, reverse IVDAEA with a trophy of arms and a seated mourning woman](https://propagandaarchive.org/collection/denarius-vespasian-judaea-capta-0070/) (Roman Empire · 0070 · Card stacking). Content note: A Roman victory coin showing a mourning female figure as the personification of the conquered province of Judaea after the Roman suppression of the Jewish revolt; shown as struck, with the historical context on the regime page.