---
title: Shipbuilder's creed for '43
url: https://propagandaarchive.org/collection/shipbuilders-creed-for-43-navy-1943/
description: 'Navy Incentive Division sheet for shipyard workers: a smiling worker in a hard hat with goggles beside a scroll listing four pledges on attendance, time.'
section: Collection
---

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3. Shipbuilder's creed for '43

[![Shipbuilder's creed for '43, 1943 US poster: Navy Incentive Division sheet for shipyard workers](https://propagandaarchive.org/collection/images/shipbuilders-creed-for-43-navy-1943.jpg)](https://propagandaarchive.org/collection/images/shipbuilders-creed-for-43-navy-1943.jpg)

# Shipbuilder's creed for '43

Navy Incentive Division sheet for shipyard workers: a smiling worker in a hard hat with goggles beside a scroll listing four pledges on attendance, time, care and loyalty, ending 'No absentee in '43!'. Plain-folks figure and virtue words (loyal, careful, regular) ask for steady attendance; the footer plays on 'Don't give up the ship' with 'slow' written over 'give'.

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) [Plain folks](https://propagandaarchive.org/techniques/plain-folks/)

## Text on the object

Original (English) · read from the image, not independently checked

```
SHIPBUILDER'S
CREED FOR '43
I shall be regular in my attendance remembering that every extra day off is a red letter day for the enemy!
I shall be thrifty with my time, giving every working hour 60 minutes!
I shall be careful of my work so that no mistake of mine will cause a delay!
I shall be loyal to my ship and to my country never forgetting that every launching is a naval victory!
NO ABSENTEE IN '43!
Don't Give SLOW Up the Ship
[imprint: LUTZ & SHEINKMAN, NEW YORK]
[imprint: INCENTIVE DIVISION, NAVY DEPARTMENT S-5-11M]
```

The word 'Give' is struck through in red and 'SLOW' is printed above it; the intended reading is 'Don't Slow Up the Ship'.

[← She May Look Clean—But](https://propagandaarchive.org/collection/she-may-look-clean-but-1943/) [Shoot to kill! Protect your Victory Garden →](https://propagandaarchive.org/collection/shoot-to-kill-victory-garden-1943/)

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