---
title: 'Produce for Victory: We''re doing it'
url: https://propagandaarchive.org/collection/showing-the-cockeyed-world-produce-for-victory-1942/
description: 'Colour photographic poster: a grinning worker with goggles pushed up on a knitted cap and a respirator hanging at his chin.'
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. Produce for Victory: We're doing it

[![Produce for Victory: We're doing it, 1942 US poster: Colour photographic poster](https://propagandaarchive.org/collection/images/showing-the-cockeyed-world-produce-for-victory-1942.jpg)](https://propagandaarchive.org/collection/images/showing-the-cockeyed-world-produce-for-victory-1942.jpg)

# Produce for Victory: We're doing it

Colour photographic poster: a grinning worker with goggles pushed up on a knitted cap and a respirator hanging at his chin. The quotation claims the workforce is showing 'the whole cockeyed world' what America can do. Technique: plain-folks with a bandwagon-style claim that the effort is already succeeding.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Bandwagon](https://propagandaarchive.org/techniques/bandwagon/)

## Text on the object

Original (English) · read from the image, not independently checked

```
[credit line:] Frank Scherchel from Publix
"We're doing it! We're showing the
whole cockeyed world what it means
when America rolls up its sleeves
and goes to work!"

PRODUCE FOR VICTORY!
[imprint:] Copyright 1942 - The Sheldon-Claire Co., 520 North Michigan Ave., Chicago
[imprint:] Lithographed in U.S.A. Form No. 20
```

[← Show-down: only work can make US strong!](https://propagandaarchive.org/collection/showdown-only-work-can-make-us-strong-1942/) [Since 1775 the U.S. Marine Corps has answered the call to arms and fought gallantly in every war. Join the Marines →](https://propagandaarchive.org/collection/since-1775-join-the-marines-1942/)

## More propaganda examples that use the same techniques

- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)