---
title: Westward! (На Запад!)
url: https://propagandaarchive.org/collection/soviet-westward-na-zapad-1939/
description: Helmeted soldiers in winter coats advance firing submachine guns and a rifle, with a fallen soldier and more troops behind, under the slogan 'Westward!'.
section: Collection
---

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3. Westward! (На Запад!)

[![Westward!, 1939 Soviet Union poster: Helmeted soldiers in winter coats advance firing submachine guns and a rifle](https://propagandaarchive.org/collection/images/soviet-westward-na-zapad-1939.jpg)](https://propagandaarchive.org/collection/images/soviet-westward-na-zapad-1939.jpg)

# Westward! (На Запад!)

Helmeted soldiers in winter coats advance firing submachine guns and a rifle, with a fallen soldier and more troops behind, under the slogan 'Westward!'. The tell, closest fit among the listed techniques, is momentum offered in place of a stated claim: the slogan and the surge of the figures present the advance as already under way.

## Propaganda techniques used in this poster

[Bandwagon](https://propagandaarchive.org/techniques/bandwagon/)

## Text on the object

Original (Russian, with English line) · read from the image, not independently checked

```
НА ЗАПАД !
WESTWARD !

[Translation: Westward!]
```

[← My Daddy is a Hero! And You? (Мой папа герой! А ты?)](https://propagandaarchive.org/collection/soviet-my-daddy-is-a-hero-and-you-1939/) [The "Spirit of Anzac" Calls You: Enlist Now for Overseas Service (Second N.Z. Expeditionary Force) →](https://propagandaarchive.org/collection/spirit-of-anzac-calls-you-nz-1939/)

## More propaganda examples that use the same techniques

- [Consult of the doctors on the grave illness of the Grand Sultan (Consult vande medicijnen inde swaere siekte vanden grooten Sultaen)](https://propagandaarchive.org/collection/consult-of-the-doctors-sick-sultan-antwerp-1683/) (Spanish Netherlands · 1683 · Transfer, Bandwagon)
- ["Jackson ticket" with Hickory tree motto, Baltimore (1828)](https://propagandaarchive.org/collection/jackson-ticket-hickory-tree-1828/) (United States · 1828 · Bandwagon, Transfer)
- [Democratic tickets, "Go it, ye Cripples!" and "Stop Van!!!" (Ohio electors, Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-stop-van-van-buren-1836/) (United States · 1836 · Name-calling, Bandwagon)
- [Democratic ticket, "Going the whole hog" (Ohio electors for Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-whole-hog-van-buren-1836/) (United States · 1836 · Bandwagon)
- ["Political race course - Union Track - fall races 1836"](https://propagandaarchive.org/collection/political-race-course-union-track-harrison-1836/) (United States · 1836 · Bandwagon, Name-calling). Content note: Partisan caricature of named politicians that uses the epithet 'Black Dan' for Daniel Webster and regional stereotypes in the speech balloons.
- ["Grand match between the Kinderhook poney and the Ohio ploughman", April 1836](https://propagandaarchive.org/collection/grand-match-kinderhook-poney-ohio-ploughman-harrison-1836/) (United States · Apr 1836 · Transfer, Bandwagon)
- ['The People's Line -- Take care of the Locomotive', Whig woodcut, 1840](https://propagandaarchive.org/collection/peoples-line-take-care-of-the-locomotive-1840/) (United States · 1840 · Bandwagon)
- ['The Fox Chace', Whig cartoon of Van Buren hunted by cider-barrel hounds, 1840](https://propagandaarchive.org/collection/the-fox-chace-van-buren-harrison-childs-1840/) (United States · 1840 · Name-calling, Bandwagon)