---
title: 'SPARS: Serve with Women''s Reserve, U.S. Coast Guard'
url: https://propagandaarchive.org/collection/spars-salute-pioneer-woman-1943/
description: A saluting woman in Coast Guard uniform stands before two cutters, with a faint figure of a pioneer woman holding a rifle beside a covered wagon in the sky
section: Collection
---

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3. SPARS: Serve with Women's Reserve, U.S. Coast Guard

[![SPARS: Serve with Women's Reserve, U.S. Coast Guard, 1943 US poster: A saluting woman in Coast Guard uniform stands before](https://propagandaarchive.org/collection/images/spars-salute-pioneer-woman-1943.jpg)](https://propagandaarchive.org/collection/images/spars-salute-pioneer-woman-1943.jpg)

# SPARS: Serve with Women's Reserve, U.S. Coast Guard

A saluting woman in Coast Guard uniform stands before two cutters, with a faint figure of a pioneer woman holding a rifle beside a covered wagon in the sky behind her. The transfer is the visual line drawn from frontier women to the uniformed recruit, above the red lettering 'SPARS'.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
SERVE WITH WOMEN'S RESERVE - U.S. COAST GUARD

SPARS

APPLY NEAREST OFFICE OF NAVAL OFFICER PROCUREMENT

41-43
LITHO. IN U. S. A.

[signature:] Jo Valentine
```

[← SPARS: Release a Man to Fight at Sea](https://propagandaarchive.org/collection/spars-release-a-man-to-fight-at-sea-1943/) [Speed the day with War Bonds →](https://propagandaarchive.org/collection/speed-the-day-with-war-bonds-1943/)

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