--- title: The Spirit of Determination of Ralliers in Lam-Dong url: https://propagandaarchive.org/collection/spirit-determination-ralliers-lam-dong-1965-1969/ description: A sheet with four photographs says that a Lam Dong Chieu Hoi centre was destroyed by a Viet Cong mine and that ralliers are rebuilding it. section: Collection --- 1. [Home](https://propagandaarchive.org/) 2. [Collection](https://propagandaarchive.org/collection/) 3. The Spirit of Determination of Ralliers in Lam-Dong [![The Spirit of Determination of Ralliers in Lam-Dong, 1965 US poster: A sheet with four photographs says that a Lam Dong Chieu](https://propagandaarchive.org/collection/images/spirit-determination-ralliers-lam-dong-1965-1969.jpg)](https://propagandaarchive.org/collection/images/spirit-determination-ralliers-lam-dong-1965-1969.jpg) # The Spirit of Determination of Ralliers in Lam-Dong A sheet with four photographs says that a Lam Dong Chieu Hoi centre was destroyed by a Viet Cong mine and that ralliers are rebuilding it. Photos show men raising a timber frame, ralliers and two foreign men standing before the centre's sign, and a wreck of corrugated iron and timber. The slogan 'Hoi Chanh is the road back to the just cause' closes the sheet; the tell is the before-and-after pairing, with the ralliers' labour offered as proof that the Viet Cong are failing. ## Propaganda techniques used in this poster [Testimonial](https://propagandaarchive.org/techniques/testimonial/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) ## Text on the object Original (Vietnamese) · read from the image, not independently checked ``` TINH THẦN CƯƠNG QUYẾT CỦA NHỮNG HỒI CHÁNH VIÊN TẠI LÂM-ĐỒNG CÁCH ĐÂY MẤY THÁNG TRUNG-TÂM CHIÊU HỒI ĐÃ BỊ VIỆT-CỘNG PHÁ HỦY BẰNG MỘT TRÁI MÌN. CÁC ANH EM HỒI CHÁNH VIÊN ĐÃ NHẤT QUYẾT XÂY DỰNG LẠI TRUNG-TÂM ĐẸP ĐẼ HƠN TRƯỚC. SỰ NHẤT TÂM CỦA ANH EM HỒI CHÁNH LÀ BẰNG CHỨNG HIỂN NHIÊN VỀ SỰ THẤT BẠI CỦA VIỆT-CỘNG. Các hồi chánh viên tự tay xây dựng một trung tâm chiêu hồi mới tại Lâm-Đồng. Các anh em hồi chánh viên trước trung tâm chiêu hồi. Đây là cảnh đổ nát của trung tâm chiêu hồi cũ sau khi bị Việt-Cộng phá hoại. Cảnh này nói lên sự tàn ác của kẻ thù của dân tộc hiện đang bị đánh bại trên khắp các chiến trường. HỒI CHÁNH LÀ CON ĐƯỜNG TRỞ VỀ CHÍNH NGHĨA. SP-1694 [In photograph: sign] TRUNG TÂM CHIÊU HỒI / TỈNH LÂM ĐỒNG ``` English translation (machine translation by Claude, not verified by a fluent reader) ``` THE SPIRIT OF DETERMINATION OF THE RALLIERS IN LAM-DONG Some months ago the Chieu Hoi Centre was destroyed by the Viet Cong with a mine. The rallier brothers resolved to rebuild the Centre more beautifully than before. The unity of purpose of the rallier brothers is clear proof of the Viet Cong's failure. The ralliers build a new Chieu Hoi centre with their own hands in Lam-Dong. The rallier brothers in front of the Chieu Hoi centre. This is the ruined scene of the old Chieu Hoi centre after the Viet Cong destroyed it. This scene speaks of the cruelty of the enemy of the nation, who are now being defeated on every battlefield. RALLYING IS THE ROAD BACK TO THE JUST CAUSE. SP-1694 [In photograph: sign] CHIEU HOI CENTRE / LAM DONG PROVINCE ``` [← Special Reward Ceremony for Ralliers in Chuong Thien Province](https://propagandaarchive.org/collection/special-reward-ceremony-chuong-thien-1965-1969/) [The Spirit of Youth in Long An →](https://propagandaarchive.org/collection/spirit-of-youth-long-an-1965-1969/) ## More propaganda examples that use the same techniques - [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account. - [Tomb of Darius I at Naqsh-e Rustam: the king in relief beside his inscription DNa, c. 490 BCE](https://propagandaarchive.org/collection/dna-inscription-darius-i-naqsh-e-rustam-490bce/) (Achaemenid Empire · 0000 · Testimonial, Card stacking) - [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial) - [Bronze sestertius of Gaius (Caligula), reverse S P Q R P P OB CIVES SERVATOS in an oak wreath](https://propagandaarchive.org/collection/sestertius-caligula-ob-cives-servatos-0037/) (Roman Empire · 0037 · Testimonial, Transfer) - [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities) - [Seljuq gold dinar of Sanjar, dated 493 AH, with the Abbasid caliph named on one face](https://propagandaarchive.org/collection/seljuq-gold-dinar-sanjar-caliph-name-1099/) (Great Seljuk Empire · 1099 · Testimonial) - [Estoire d'Eracles page with Bernard of Clairvaux preaching the Second Crusade in the initial (Walters W.137, fol. 180v)](https://propagandaarchive.org/collection/eracles-bernard-preaching-second-crusade-w137-1275/) (France · 1275 · Testimonial) - [Opening page of the Estoire d'Eracles (William of Tyre in French), with the Crucifixion and Pope Urban II preaching the First Crusade in the initial (Walters W.137, fol. 1r)](https://propagandaarchive.org/collection/eracles-urban-ii-preaching-first-crusade-w137-1275/) (France · 1275 · Testimonial, Transfer)