---
title: Stoke it - don't choke it
url: https://propagandaarchive.org/collection/stoke-it-dont-choke-it-1941/
description: 'Fuel-saving bulletin-board card: a cartoon stoker swings a shovel of coal toward a furnace flue with a red flame.'
section: Collection
---

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3. Stoke it - don't choke it

[![Stoke it - don't choke it, 1941 US poster: Fuel-saving bulletin-board card](https://propagandaarchive.org/collection/images/stoke-it-dont-choke-it-1941.jpg)](https://propagandaarchive.org/collection/images/stoke-it-dont-choke-it-1941.jpg)

# Stoke it - don't choke it

Fuel-saving bulletin-board card: a cartoon stoker swings a shovel of coal toward a furnace flue with a red flame, under a red banner reading 'Stoke it - don't choke it'. The simple cartoon workman is the everyday figure the viewer is asked to copy (plain-folks); the technique is faint, as the sheet is one instruction.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/)

## Text on the object

Original (English) · read from the image, not independently checked

```
(POST IMMEDIATELY ON ORGANIZATION BULLETIN BOARD — DISPLAY FOR 2 WEEKS ONLY)
STOKE IT—DON'T CHOKE IT
[imprint: ☆ GPO 608907]
[imprint: ACP No. 99-P-15 (2)]
[SAVE emblem]
```

[← Steps in British Political Development](https://propagandaarchive.org/collection/steps-in-british-political-development-uk-1941/) [Stop Accidents: America Needs Manpower →](https://propagandaarchive.org/collection/stop-accidents-america-needs-manpower-american-legion-1941/)

## More propaganda examples that use the same techniques

- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)