--- title: Sức mạnh Quân sự Hoa-Kỳ tại Việt-Nam (U.S. Military Power in Vietnam) url: https://propagandaarchive.org/collection/suc-manh-quan-su-hoa-ky-tai-viet-nam-1965/ description: A Vietnamese-language photo sheet (code SP-874) shows a transport helicopter and a howitzer, B-52 bombers releasing bombs. section: Collection --- 1. [Home](https://propagandaarchive.org/) 2. [Collection](https://propagandaarchive.org/collection/) 3. Sức mạnh Quân sự Hoa-Kỳ tại Việt-Nam (U.S. Military Power in Vietnam) [![Sức mạnh Quân sự Hoa-Kỳ tại Việt-Nam, 1965 US poster: A Vietnamese-language photo sheet (code SP-874) shows a transport](https://propagandaarchive.org/collection/images/suc-manh-quan-su-hoa-ky-tai-viet-nam-1965.jpg)](https://propagandaarchive.org/collection/images/suc-manh-quan-su-hoa-ky-tai-viet-nam-1965.jpg) # Sức mạnh Quân sự Hoa-Kỳ tại Việt-Nam (U.S. Military Power in Vietnam) A Vietnamese-language photo sheet (code SP-874) shows a transport helicopter and a howitzer, B-52 bombers releasing bombs, soldiers unloading shell crates and handling supply boxes. The text says U.S. and Vietnamese forces' recent victory at Plei Me proved U.S. strength and that the Liberation Front can hope for nothing from North Vietnamese units because U.S. power is 'unprecedented'. Only strength, supply and enemy defeat are shown, and the same sheet reads as reassurance to one reader and a warning to another. ## Propaganda techniques used in this poster [Card stacking](https://propagandaarchive.org/techniques/card-stacking/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/) ## Text on the object Original (Vietnamese) · read from the image, not independently checked ``` SỨC MẠNH Quân Sự HOA-KỲ Tại VIỆT-NAM GẦN ĐÂY CHIẾN THẮNG CỦA QUÂN LỰC HOA-KỲ VÀ VIỆT-NAM TẠI PLEI-ME ĐÃ CHỨNG MINH SỰ LỢI HẠI CỦA LỰC LƯỢNG HOA-KỲ TẠI VIỆT-NAM CỘNG-HÒA TRONG CÔNG CUỘC DIỆT CỘNG BẢO VỆ TỰ DO. GẦN HAI TRUNG ĐOÀN THIỆN CHIẾN NHẤT CỦA CỘNG SẢN BẮC-VIỆT VỪA VÀO NAM ĐÃ BỊ ĐÁNH TAN TÀNH. Những dàn đại bác tối tân... ...với đạn dược đầy đủ. Những pháo đài bay B52 với khả năng tàn phá ghê gớm. Lương thực thuốc men chẳng bao giờ thiếu thốn. MẶT TRẬN GIẢI PHÓNG KHÔNG HY VỌNG GÌ NHỜ CÁC BỘ ĐỘI THIỆN CHIẾN XÂM NHẬP TỪ MIỀN BẮC ĐEM LẠI CHIẾN THẮNG VÌ QUÂN LỰC HOA-KỲ LÀ MỘT LỰC LƯỢNG HÙNG HẬU CHƯA TỪNG THẤY. SỨC MẠNH, KHẢ NĂNG VÀ CẢ XƯƠNG MÁU CỦA NƯỚC BẠN HOA-KỲ ĐANG ĐỔ VÀO CÔNG CUỘC BẢO VỆ TỰ DO MẢNH ĐẤT VIỆT-NAM THÂN YÊU. SP-874 ``` English translation (machine translation by Claude, not verified by a fluent reader) ``` THE STRENGTH OF U.S. MILITARY POWER IN VIETNAM The recent victory of U.S. and Vietnamese forces at Plei Me has proved the advantage of U.S. forces in the Republic of Vietnam in the work of destroying communism and defending freedom. Nearly two of the best-fighting regiments of the North Vietnamese communists, who had just come south, have been broken up. The most modern big guns... ...with ample ammunition. B-52 flying fortresses with terrible destructive capacity. Food and medicine are never in short supply. The Liberation Front can hope for nothing from the well-fighting units infiltrating from the North bringing victory, because U.S. military power is a mighty force never seen before. The strength, the capability and even the blood and bone of your friend the United States are being poured into the work of defending the freedom of the beloved land of Vietnam. SP-874 ``` [← Student Youth Camp Programme in Darlac Province](https://propagandaarchive.org/collection/student-youth-camp-darlac-province-1965-1969/) [Sơ kết thành tích của quân lực Việt Mỹ (Summary of Achievements of the GVN-US Forces) →](https://propagandaarchive.org/collection/summary-of-achievements-gvn-us-forces-1965/) ## More propaganda examples that use the same techniques - [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer) - [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account. - [Tomb of Darius I at Naqsh-e Rustam: the king in relief beside his inscription DNa, c. 490 BCE](https://propagandaarchive.org/collection/dna-inscription-darius-i-naqsh-e-rustam-490bce/) (Achaemenid Empire · 0000 · Testimonial, Card stacking) - [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account. - [Persepolis, Apadana staircase relief: a figure with an animal from a procession of delegations, early fifth century BCE](https://propagandaarchive.org/collection/persepolis-apadana-delegate-relief-500bce/) (Achaemenid Empire · 0000 · Card stacking, Manufactured consensus) - [Alabaster relief, Assyrian troops storming a citadel, from Nineveh (reign of Sennacherib)](https://propagandaarchive.org/collection/relief-sennacherib-storming-citadel-nineveh-704bce/) (Neo Assyrian Empire · 0000 · Card stacking). Content note: An Assyrian palace relief of troops storming a fortified city, with a file of figures below; Assyrian royal reliefs and texts record killing, mutilation and deportation, shown as carved, with the historical context and scholarly dispute on the regime page. - [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities) - [Silver denarius of Vespasian, reverse IVDAEA with a trophy of arms and a seated mourning woman](https://propagandaarchive.org/collection/denarius-vespasian-judaea-capta-0070/) (Roman Empire · 0070 · Card stacking). Content note: A Roman victory coin showing a mourning female figure as the personification of the conquered province of Judaea after the Roman suppression of the Jewish revolt; shown as struck, with the historical context on the regime page.