---
title: 'Sugar: Save It'
url: https://propagandaarchive.org/collection/sugar-save-it-1917/
description: A green sheet lists seven numbered ways to use less sugar, from none on fruits and desserts to using other sweeteners.
section: Collection
---

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3. Sugar: Save It

[![Sugar: Save It, 1917 US poster: A green sheet lists seven numbered ways to use less sugar, from none on fruits and desserts](https://propagandaarchive.org/collection/images/sugar-save-it-1917.jpg)](https://propagandaarchive.org/collection/images/sugar-save-it-1917.jpg)

# Sugar: Save It

A green sheet lists seven numbered ways to use less sugar, from none on fruits and desserts to using other sweeteners, under the words 'Sugar' and 'Save it' and the Food Administration seal. It is an instruction list rather than an argument; the seal is the one persuasive device, attaching the agency's authority to household habits.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
Sugar
1- none on fruits
2- none in desserts
3- less on cereals
4- less in coffee & tea
5- less in preserving
6- less cake & candy
7- use other sweeteners
save it
UNITED STATES FOOD ADMINISTRATION
NY 28 B
```

[← Sottoscrivete al prestito (Subscribe to the Loan), Italia and the barbarian warrior](https://propagandaarchive.org/collection/sottoscrivete-al-prestito-capranesi-1917/) [Ten Million New Members by Christmas - Join the Red Cross →](https://propagandaarchive.org/collection/ten-million-new-members-red-cross-us-1917/)

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