---
title: 'Produce for Victory: Sweat, fella, sweat'
url: https://propagandaarchive.org/collection/sweat-fella-produce-for-victory-1942/
description: 'Colour photographic poster: a smiling, grimy worker in cap and goggles wipes his face with a rag in front of machinery.'
section: Collection
---

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3. Produce for Victory: Sweat, fella, sweat

[![Produce for Victory: Sweat, fella, sweat, 1942 US poster: Colour photographic poster](https://propagandaarchive.org/collection/images/sweat-fella-produce-for-victory-1942.jpg)](https://propagandaarchive.org/collection/images/sweat-fella-produce-for-victory-1942.jpg)

# Produce for Victory: Sweat, fella, sweat

Colour photographic poster: a smiling, grimy worker in cap and goggles wipes his face with a rag in front of machinery. Below, a quotation in a worker's voice ties sweat on the production line to fewer casualties among 'our boys'. Technique: plain-folks (an ordinary workman speaking) with a testimonial-style quotation from an unnamed speaker.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Testimonial](https://propagandaarchive.org/techniques/testimonial/)

## Text on the object

Original (English) · read from the image, not independently checked

```
[credit line:] "Reproduced by Courtesy of Crane Co."
"Sweat, fella - sweat! The more we
sweat, the less our boys bleed. Let's
give 'em what it takes to knock
out the enemy."

PRODUCE FOR VICTORY!
[imprint:] Copyright 1942 - The Sheldon-Claire Co., 520 North Michigan Ave., Chicago
[imprint:] Lithographed in U.S.A. Form No. 12
```

[← Sugar - Flour - Cereal - Spice... Canned Foods](https://propagandaarchive.org/collection/sugar-flour-cereal-spice-canned-foods-1942/) [Take your place in the ranks →](https://propagandaarchive.org/collection/take-your-place-in-the-ranks-army-1942/)

## More propaganda examples that use the same techniques

- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)