---
title: Better take care of what you buy
url: https://propagandaarchive.org/collection/take-better-care-of-what-you-buy-1941/
description: 'Sponsor''s poster: a cartoon paratrooper descends under a large parachute above a rank of stocking-clad legs, with the claim that the silk in 185 pairs'
section: Collection
---

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3. Better take care of what you buy

[![Better take care of what you buy, 1941 US advertisement: Sponsor's poster](https://propagandaarchive.org/collection/images/take-better-care-of-what-you-buy-1941.jpg)](https://propagandaarchive.org/collection/images/take-better-care-of-what-you-buy-1941.jpg)

# Better take care of what you buy

Sponsor's poster: a cartoon paratrooper descends under a large parachute above a rank of stocking-clad legs, with the claim that the silk in 185 pairs of stockings makes one army parachute. A conservation tip on washing stockings is attached; the technique is a faint transfer from the soldier's parachute to the care of ordinary goods.

## Propaganda techniques used in this advertisement

[Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
THE SILK IN
185 PAIRS OF STOCKINGS
WILL MAKE
1 ARMY PARACHUTE
Conservation Tip-
Be sure to wash
your stockings every night
in mild suds
Better
TAKE CARE OF
WHAT YOU BUY
THIS POSTER IS PUBLISHED BY THE MAKERS OF PACIFIC FACTAG COTTON AND RAYON FABRICS
[signature:] DON HEROLD
3
```

[← Sub spotted, let 'em have it! Lend a hand, enlist in your Navy today](https://propagandaarchive.org/collection/sub-spotted-let-em-have-it-1941/) [The Sowers →](https://propagandaarchive.org/collection/the-sowers-1941/)

## More propaganda examples that use the same techniques

- [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer)
- [Clay cylinder with the Ehulhul inscription of Nabonidus, king of Babylon, describing work on three temples](https://propagandaarchive.org/collection/cylinder-nabonidus-ehulhul-inscription-555bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial)
- [Glazed-brick panel with a striding lion, from Babylon (reign of Nebuchadnezzar II)](https://propagandaarchive.org/collection/ishtar-gate-panel-striding-lion-nebuchadnezzar-ii-604bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Limestone relief block of Ramesses II wearing the White Crown, a jubilee relief from his temple at Herakleopolis](https://propagandaarchive.org/collection/jubilee-relief-ramesses-ii-herakleopolis-met-05-4-256/) (New Kingdom Egypt · 0000 · Transfer)
- [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account.
- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Egyptian alabaster jar inscribed with the name of Xerxes the Great in four languages (Old Persian, Elamite, Babylonian, Egyptian), 486 to 466 BCE](https://propagandaarchive.org/collection/xerxes-jar-four-languages-486bce/) (Achaemenid Empire · 0000 · Transfer)