---
title: Ten Million New Members by Christmas - Join the Red Cross
url: https://propagandaarchive.org/collection/ten-million-new-members-red-cross-us-1917/
description: A candle burns beside a Red Cross banner in a snowy window, under 'Ten million new members by Christmas' and 'Join the Red Cross and on Christmas Eve
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. Ten Million New Members by Christmas - Join the Red Cross

[![Ten Million New Members by Christmas - Join the Red Cross, 1917 US poster: A candle burns beside a Red Cross banner](https://propagandaarchive.org/collection/images/ten-million-new-members-red-cross-us-1917.jpg)](https://propagandaarchive.org/collection/images/ten-million-new-members-red-cross-us-1917.jpg)

# Ten Million New Members by Christmas - Join the Red Cross

A candle burns beside a Red Cross banner in a snowy window, under 'Ten million new members by Christmas' and 'Join the Red Cross and on Christmas Eve a candle in every window, a service flag for every home'. The tell for bandwagon is the mass membership target; for transfer, the Christmas, candle and service-flag imagery attached to the membership appeal.

## Propaganda techniques used in this poster

[Bandwagon](https://propagandaarchive.org/techniques/bandwagon/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
TEN MILLION
NEW MEMBERS
BY CHRISTMAS

JOIN THE
RED CROSS
AND ON CHRISTMAS EVE
A CANDLE IN EVERY
WINDOW, A SERVICE
FLAG FOR EVERY HOME
[artist mark:] L N BRITTON
```

[← Sottoscrivete al prestito (Subscribe to the Loan), Italia and the barbarian warrior](https://propagandaarchive.org/collection/sottoscrivete-al-prestito-capranesi-1917/) [So hilft dein Geld Dir kämpfen! In U-Boote verwandelt, hält es Dir feindliche Granaten vom Leib! (This Is How Your Money Helps You Fight! Turned into U-boats, It Keeps Enemy Shells off Your Body!) →](https://propagandaarchive.org/collection/u-boote-kriegsanleihe-1917/)

## More propaganda examples that use the same techniques

- [Consult of the doctors on the grave illness of the Grand Sultan (Consult vande medicijnen inde swaere siekte vanden grooten Sultaen)](https://propagandaarchive.org/collection/consult-of-the-doctors-sick-sultan-antwerp-1683/) (Spanish Netherlands · 1683 · Transfer, Bandwagon)
- ["Jackson ticket" with Hickory tree motto, Baltimore (1828)](https://propagandaarchive.org/collection/jackson-ticket-hickory-tree-1828/) (United States · 1828 · Bandwagon, Transfer)
- [Democratic tickets, "Go it, ye Cripples!" and "Stop Van!!!" (Ohio electors, Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-stop-van-van-buren-1836/) (United States · 1836 · Name-calling, Bandwagon)
- [Democratic ticket, "Going the whole hog" (Ohio electors for Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-whole-hog-van-buren-1836/) (United States · 1836 · Bandwagon)
- ["Political race course - Union Track - fall races 1836"](https://propagandaarchive.org/collection/political-race-course-union-track-harrison-1836/) (United States · 1836 · Bandwagon, Name-calling). Content note: Partisan caricature of named politicians that uses the epithet 'Black Dan' for Daniel Webster and regional stereotypes in the speech balloons.
- ["Grand match between the Kinderhook poney and the Ohio ploughman", April 1836](https://propagandaarchive.org/collection/grand-match-kinderhook-poney-ohio-ploughman-harrison-1836/) (United States · Apr 1836 · Transfer, Bandwagon)
- ['The People's Line -- Take care of the Locomotive', Whig woodcut, 1840](https://propagandaarchive.org/collection/peoples-line-take-care-of-the-locomotive-1840/) (United States · 1840 · Bandwagon)
- ['The Fox Chace', Whig cartoon of Van Buren hunted by cider-barrel hounds, 1840](https://propagandaarchive.org/collection/the-fox-chace-van-buren-harrison-childs-1840/) (United States · 1840 · Name-calling, Bandwagon)