---
title: The Better the Soldier, the Better the Salute
url: https://propagandaarchive.org/collection/the-better-the-soldier-the-better-the-salute-1918/
description: A private seen from behind and an officer in profile exchange a crisp salute against a blue panel, with the maxim printed beneath.
section: Collection
---

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3. The Better the Soldier, the Better the Salute

[![The Better the Soldier, the Better the Salute, 1918 US poster: A private seen from behind and an officer in profile exchange](https://propagandaarchive.org/collection/images/the-better-the-soldier-the-better-the-salute-1918.jpg)](https://propagandaarchive.org/collection/images/the-better-the-soldier-the-better-the-salute-1918.jpg)

# The Better the Soldier, the Better the Salute

A private seen from behind and an officer in profile exchange a crisp salute against a blue panel, with the maxim printed beneath. The poster ties military bearing to personal identity: the quality of the salute is offered as the measure of the soldier.

## Propaganda techniques used in this poster

[Identity fusion](https://propagandaarchive.org/techniques/identity-fusion/)

## Text on the object

Original (English) · read from the image, not independently checked

```
SERVICE SERIES No. 13

The better the Soldier
The better the Salute

Gordon Grant
```

[← The A.E.F. to the President: 4th Liberty Loan](https://propagandaarchive.org/collection/the-aef-to-the-president-4th-liberty-loan-1918/) [The Country Needs You to Help Harvest the Cotton →](https://propagandaarchive.org/collection/the-country-needs-you-to-help-harvest-the-cotton-1918/)

## More propaganda examples that use the same techniques

- [A Little American's Promise](https://propagandaarchive.org/collection/a-little-americans-promise-1917/) (United States · 1917 · Identity fusion, Transfer)
- [All Together! Enlist in the Navy](https://propagandaarchive.org/collection/all-together-enlist-in-the-navy-1917/) (United States · 1917 · Bandwagon, Identity fusion)
- [Members of U.S. Food Administration: America Has Promised to Feed the Hungry Millions of Europe, Waste Nothing](https://propagandaarchive.org/collection/america-food-pledge-20-million-tons-1917-1919/) (United States · 1917 · Identity fusion)
- [Do Your Duty. Join the U.S. Marines. Help Them Defend America on Land and Sea](https://propagandaarchive.org/collection/do-your-duty-join-the-us-marines-1917-1919/) (United States · 1917 · Glittering generalities, Identity fusion)
- [50-50 (The Job of Beating Up the Hun)](https://propagandaarchive.org/collection/fifty-fifty-service-series-11-1917/) (United States · 1917 · Name-calling, Identity fusion)
- [Food Will Win the War: Member of United States Food Administration (Pledge Card)](https://propagandaarchive.org/collection/food-will-win-the-war-member-pledge-card-1917-1919/) (United States · 1917 · Identity fusion, Bandwagon)
- [Hit the Bull's Eye! Are You on This List? Get Your Name in the Circle: It's the Ring of Liberty](https://propagandaarchive.org/collection/hit-the-bulls-eye-ring-of-liberty-1917/) (United States · 1917 · Bandwagon, Identity fusion)
- [I Am a Soldier of the United States (Service Series No. 12)](https://propagandaarchive.org/collection/i-am-a-soldier-of-the-united-states-service-series-no-12-1917/) (United States · 1917 · Identity fusion, Glittering generalities)