---
title: 'The Jap Way: Cold-Blooded Murder. We''ll Make Them Pay If You Keep Up Production'
url: https://propagandaarchive.org/collection/the-jap-way-cold-blooded-murder-1943/
description: A halftone photograph of two Japanese soldiers leading a blindfolded American airman by the arms, overprinted with a mock newspaper clipping, 'Japs…
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

**Content note:** Ethnic slur ('Jap') in the headline; photograph of a blindfolded airman being led to execution. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was)

[![The Jap Way: Cold-Blooded Murder. We'll Make Them Pay If You Keep Up Production](https://propagandaarchive.org/collection/images/the-jap-way-cold-blooded-murder-1943.jpg)](https://propagandaarchive.org/collection/images/the-jap-way-cold-blooded-murder-1943.jpg)

# The Jap Way: Cold-Blooded Murder. We'll Make Them Pay If You Keep Up Production

A halftone photograph of two Japanese soldiers leading a blindfolded American airman by the arms, overprinted with a mock newspaper clipping, 'Japs Execute Group of Tokyo Air Raiders'. The headline label 'The Jap way' turns one reported act into a national trait, and the closing line offers revenge through output.

## Text on the object

Original (English) · read from the image, not independently checked

```
The Jap way -
COLD-BLOODED MURDER

Japs Execute Group
of Tokyo Air Raiders

Bonds Will Avenge Them!

Allied Ship Toll Topped '42 Building

Downs 7 Japs In One Fight

U. S. Brands Act 'Murder;' Retribution Is Promised

Truman Report Says 12,000,000 [illegible]

President Tells Of Crime Admitted [illegible]

We'll make them pay
if you keep up
PRODUCTION

U.S. ARMY OFFICIAL POSTER

I.S.D. No. 101
```

The clipping's smaller subheads and body text are partly cut off or too small to read at this scan size and are marked [illegible] or omitted; the Government Printing Office imprint at the foot is too small to read.

[← Thank You So Much, American Soldier, for Wasting Food (Help Tojo Win War)](https://propagandaarchive.org/collection/thank-you-for-wasting-food-help-tojo-1943/) ['The Jap will get you first if you neglect to protect driving bands of shells' (LHQ ammunition-care poster no. 6) →](https://propagandaarchive.org/collection/the-jap-will-get-you-first-driving-bands-australia-1943/)

## Using the same techniques

- [Passional Christi und Antichristi: the emperor kisses the pope's foot (leaf 'Antichristus')](https://propagandaarchive.org/collection/passional-christi-antichristi-emperor-kisses-pope-1521/) (Electoral Saxony · 1521 · Name-calling, Card stacking)
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Ondersoeckt de Geesten, ofse van den Duyvel syn, of niet (the De Witt brothers as devils)](https://propagandaarchive.org/collection/ondersoeckt-de-geesten-de-witt-devils-1672/) (Dutch Republic · 1672 · Scapegoating, Name-calling)
- [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (Great Britain · 1746 · Name-calling, Transfer)
- [The North Briton, No. XLV, 23 April 1763 (John Wilkes), opening page](https://propagandaarchive.org/collection/north-briton-no-45-wilkes-1763/) (Kingdom of Great Britain · Apr 23, 1763 · Name-calling)
- [The Bloody Massacre perpetrated in King Street Boston on March 5th 1770 by a party of the 29th Regt.](https://propagandaarchive.org/collection/revere-bloody-massacre-king-street-1770/) (Province of Massachusetts Bay · Mar 1770 · Name-calling, Card stacking). Content note: Hand-coloured engraving of bloodied dead and wounded colonists after soldiers fired on a crowd.
- [Marche du Dom Quichotte moderne pour la deffence du Moulin des Abus (March of the Modern Don Quixote in Defence of the Mill of Abuses)](https://propagandaarchive.org/collection/dom-quichotte-moulin-des-abus-1791/) (France · 1791 · Name-calling, Transfer)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling)