---
title: 'The President Says: Hunger Does Not Breed Reform; It Breeds Madness (America''s Food Pledge, 20 Million Tons)'
url: https://propagandaarchive.org/collection/the-president-says-hunger-does-not-breed-reform-1918/
description: A framed portrait of President Wilson sits above a quotation about hunger, reform and 'the true friends of mankind'.
section: Collection
---

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3. The President Says: Hunger Does Not Breed Reform; It Breeds Madness

[![The President Says: Hunger Does Not Breed Reform; It Breeds Madness, 1918 US poster: A framed portrait of President Wilson](https://propagandaarchive.org/collection/images/the-president-says-hunger-does-not-breed-reform-1918.jpg)](https://propagandaarchive.org/collection/images/the-president-says-hunger-does-not-breed-reform-1918.jpg)

# The President Says: Hunger Does Not Breed Reform; It Breeds Madness (America's Food Pledge, 20 Million Tons)

A framed portrait of President Wilson sits above a quotation about hunger, reform and 'the true friends of mankind', with a seal reading 'America's food pledge 20 million tons' and the slogan 'Save Food, Don't Waste It.' The tell is the borrowed authority of the head of state's own words, attached to a household conservation request through a shipment target.

## Propaganda techniques used in this poster

[Testimonial](https://propagandaarchive.org/techniques/testimonial/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
The PRESIDENT says
"Hunger does not breed
reform; it breeds madness
and all the ugly distemper
that makes an ordered life
impossible .......The future
belongs to those who prove
themselves the true friends
of mankind"

America's
food pledge
20 million
tons

Save Food
Don't Waste It

UNITED STATES FOOD ADMINISTRATION

[artist's signature on portrait, partly legible: ADOLPH / TREIDLER]
HE. STRASSER & VOIGT LITHO. CO. [imprint, lower right, very faint and partly legible]
```

The imprint at bottom right is very faint and only partly legible (it appears to read as the Heywood Strasser & Voigt Litho. Co. line); a small boxed 'D' mark sits at the portrait's lower right corner.

[← The Greatest Crime in Christendom](https://propagandaarchive.org/collection/the-greatest-crime-in-christendom-1918/) [The Ships Are Coming: Stick to Your Job, Be on the Job for Victory →](https://propagandaarchive.org/collection/the-ships-are-coming-on-the-job-for-victory-1918/)

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