---
title: They Give Their Lives. Do You Lend Your Savings?
url: https://propagandaarchive.org/collection/they-give-their-lives-do-you-lend-your-savings-1918/
description: Black crosses on a night-time hill, apparently a battlefield grave site, sit above the headline 'They give their lives' and a large yellow question mark
section: Collection
---

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3. They Give Their Lives. Do You Lend Your Savings?

[![They Give Their Lives. Do You Lend Your Savings?, 1918 US poster: Black crosses on a night-time hill, apparently](https://propagandaarchive.org/collection/images/they-give-their-lives-do-you-lend-your-savings-1918.jpg)](https://propagandaarchive.org/collection/images/they-give-their-lives-do-you-lend-your-savings-1918.jpg)

# They Give Their Lives. Do You Lend Your Savings?

Black crosses on a night-time hill, apparently a battlefield grave site, sit above the headline 'They give their lives' and a large yellow question mark over 'Do you lend your savings?' A W.S.S. panel at lower right names War Savings Stamps as issued by the United States Government. The poster sets the soldiers' deaths beside a request to buy stamps, so the grave imagery lends its weight to the purchase.

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
THEY GIVE
THEIR LIVES
DO
YOU
LEND
YOUR
SAVINGS ?
W.S.S.
WAR SAVINGS STAMPS
ISSUED BY THE
UNITED STATES
GOVERNMENT
H. Devitt Welsh
HACKETT & WILHELMS CORP. N.Y.
```

Artist signature and printer line are small and partly hard to read; transcribed as best seen.

[← They Are Giving All. Will You Send Them Wheat?](https://propagandaarchive.org/collection/they-are-giving-all-will-you-send-them-wheat-1918/) [Think! How Proud You Both Will Be →](https://propagandaarchive.org/collection/think-how-proud-you-both-will-be-1918/)

## More propaganda examples that use the same techniques

- [Miniature of Pope Urban II at the Council of Clermont, Les Passages d'outremer (BnF Fr. 5594, fol. 19r)](https://propagandaarchive.org/collection/passages-doutremer-council-of-clermont-colombe-1474/) (France · 1474 · Testimonial, Fear appeal). Content note: Medieval religious imagery and a French text describing alleged killings and captivity of eastern Christians, as used to argue for the First Crusade; the text is shown as written.
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling)
- [Proclamation de Sonthonax en créole, Cap-Français (Proclamation of Commissioner Sonthonax in Creole)](https://propagandaarchive.org/collection/sonthonax-proclamation-creole-1793/) (France · Aug 29, 1793 · Fear appeal, Scapegoating). Content note: Colonial-era proclamation on slavery and emancipation in Saint-Domingue; speaks of slaves, whips and 'Nègues' in period terms.
- [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal)
- [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered.
- [Brolej Žemajčiaj! (Brothers Samogitians!): hand-painted broken-cross poster](https://propagandaarchive.org/collection/brolej-zemajciaj-broken-cross-1862/) (Russian Empire · 1862 · Fear appeal, Transfer)