--- title: Thừa-Thiên diệt Cộng (Thua Thien Destroys the Viet Cong, From January 1, 1965 to November 20, 1965) url: https://propagandaarchive.org/collection/thua-thien-destroys-the-viet-cong-1965/ description: A tall sheet under a red headline gives a ledger of enemy losses in Thua Thien province from 1 January to 20 November 1965 (1,317 killed. section: Collection --- 1. [Home](https://propagandaarchive.org/) 2. [Collection](https://propagandaarchive.org/collection/) 3. Thừa-Thiên diệt Cộng **Content note:** Two of the four photographs show the bodies of dead Viet Cong fighters, laid out on the ground, as issued. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was) [![Thừa-Thiên diệt Cộng, 1965 US poster: A tall sheet under a red headline gives a ledger of enemy losses in Thua Thien province](https://propagandaarchive.org/collection/images/thua-thien-destroys-the-viet-cong-1965.jpg)](https://propagandaarchive.org/collection/images/thua-thien-destroys-the-viet-cong-1965.jpg) # Thừa-Thiên diệt Cộng (Thua Thien Destroys the Viet Cong, From January 1, 1965 to November 20, 1965) A tall sheet under a red headline gives a ledger of enemy losses in Thua Thien province from 1 January to 20 November 1965 (1,317 killed, 342 captured alive, 352 surrendered, with captured weapons and 38 secret bunkers) beside four photographs. Two show dead men, one of them laid out in rows beside stacked rifles; one shows captured weapons; one shows a general pinning medals on soldiers. The tell is the tally and the bodies together: loss counts and corpses carry the claim of success, and the sheet offers no friendly losses. ## Propaganda techniques used in this poster [Card stacking](https://propagandaarchive.org/techniques/card-stacking/) [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/) ## Text on the object Original (Vietnamese) · read from the image, not independently checked ``` THỪA-THIÊN DIỆT CỘNG ( TỪ 1-1-65 ĐẾN 20-11-1965 ) TA GÂY TỔN THẤT CHO ĐỊCH : Chết : 1317 tên Bắt sống : 342 tên, 782 tên tình nghi Quy hàng : 352 tên TỊCH THU VŨ KHÍ : 1 đại bác không giật 75 ly của Trung-Cộng 10 súng cối 60 ly - 2 đại bác 57 ly 6 đại-liên - 12 trung liên 79 súng tiểu liên đủ loại 452 súng cá nhân Hàng trăm lựu đạn và hàng ngàn viên đạn đủ loại. QUẬT PHÁ : 38 hầm bí mật Nhiều cơ sở bị phát giác và tiêu diệt. Xác chết của bọn VC cùng với vũ khí của chúng tại trận đánh Quảng-Lợi. Xác Việt-Cộng tử thương tại chiến trường Nam-Hòa 17-11-1965. Chiến thắng Nam-Hòa đêm 17-11-1965, vũ khí tịch thu của Việt-Cộng. Trung-Tướng Nguyễn-Chánh-Thi, Tư-Lệnh Vùng 1 Chiến Thuật và Thiếu-Tướng Nguyễn-Văn-Chuẩn đích thân khen thưởng và gắn huy chương cho các chiến sĩ hữu công. SP-948 ``` English translation (machine translation by Claude, not verified by a fluent reader) ``` THUA THIEN DESTROYS THE COMMUNISTS ( FROM 1-1-65 TO 20-11-1965 ) WE INFLICTED LOSSES ON THE ENEMY: Killed: 1,317 [persons, 'tên'] Captured alive: 342, plus 782 suspects Surrendered: 352 WEAPONS SEIZED: 1 Chinese-Communist 75 mm recoilless gun 10 60 mm mortars - 2 57 mm guns 6 heavy machine guns - 12 light machine guns 79 submachine guns of various kinds 452 individual weapons Hundreds of grenades and thousands of rounds of various kinds. UNCOVERED: 38 secret bunkers Many bases discovered and destroyed. Bodies of the VC together with their weapons at the battle of Quang Loi. Bodies of dead Viet Cong at the Nam Hoa battlefield, 17-11-1965. Victory at Nam Hoa on the night of 17-11-1965, weapons seized from the Viet Cong. Lt. Gen. Nguyen Chanh Thi, Commander of I Corps Tactical Zone, and Maj. Gen. Nguyen Van Chuan personally commend and pin medals on the meritorious fighters. SP-948 ``` 'Tên' is a contemptuous counting word for people; rendered here as 'persons'. 'Diệt Cộng' is rendered 'destroys the Communists'; NARA translates it as 'destroys the Viet Cong'. [← Đập lúa bằng máy! (Threshing Rice by Machine!)](https://propagandaarchive.org/collection/threshing-rice-by-machine-1965-1969/) [Tiến bộ (Progress) →](https://propagandaarchive.org/collection/tien-bo-progress-rural-construction-1965-1969/) ## More propaganda examples that use the same techniques - [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer) - [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account. - [Tomb of Darius I at Naqsh-e Rustam: the king in relief beside his inscription DNa, c. 490 BCE](https://propagandaarchive.org/collection/dna-inscription-darius-i-naqsh-e-rustam-490bce/) (Achaemenid Empire · 0000 · Testimonial, Card stacking) - [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account. - [Persepolis, Apadana staircase relief: a figure with an animal from a procession of delegations, early fifth century BCE](https://propagandaarchive.org/collection/persepolis-apadana-delegate-relief-500bce/) (Achaemenid Empire · 0000 · Card stacking, Manufactured consensus) - [Alabaster relief, Assyrian troops storming a citadel, from Nineveh (reign of Sennacherib)](https://propagandaarchive.org/collection/relief-sennacherib-storming-citadel-nineveh-704bce/) (Neo Assyrian Empire · 0000 · Card stacking). Content note: An Assyrian palace relief of troops storming a fortified city, with a file of figures below; Assyrian royal reliefs and texts record killing, mutilation and deportation, shown as carved, with the historical context and scholarly dispute on the regime page. - [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities) - [Silver denarius of Vespasian, reverse IVDAEA with a trophy of arms and a seated mourning woman](https://propagandaarchive.org/collection/denarius-vespasian-judaea-capta-0070/) (Roman Empire · 0070 · Card stacking). Content note: A Roman victory coin showing a mourning female figure as the personification of the conquered province of Judaea after the Roman suppression of the Jewish revolt; shown as struck, with the historical context on the regime page.