---
title: A Few Gallons Less Water Used
url: https://propagandaarchive.org/collection/uk-a-few-gallons-less-water-used-1939/
description: Silhouetted bombers on a blue disc sit beside the text 'A few gallons less water used - fewer lights left burning in every home would mean a daily saving
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. A Few Gallons Less Water Used

[![A Few Gallons Less Water Used, 1939 UK poster: Silhouetted bombers on a blue disc sit beside the text 'A few gallons less](https://propagandaarchive.org/collection/images/uk-a-few-gallons-less-water-used-1939.jpg)](https://propagandaarchive.org/collection/images/uk-a-few-gallons-less-water-used-1939.jpg)

# A Few Gallons Less Water Used

Silhouetted bombers on a blue disc sit beside the text 'A few gallons less water used - fewer lights left burning in every home would mean a daily saving of thousands of tons of coal for aircraft production.' The tell is the stated saving of 'thousands of tons' with no source, baseline or calculation linking household water and lights to aircraft output.

## Propaganda techniques used in this poster

[Card stacking](https://propagandaarchive.org/techniques/card-stacking/)

## Text on the object

Original (English) · read from the image, not independently checked

```
A few gallons less
water used - fewer
lights left burning in
every home would
mean a daily saving
of thousands of tons
of coal for aircraft
production.

[imprint:] (F. 1200).  F. & C. LTD.
```

[← 80% of Great Britain's Total Military Production Is Being Shipped Overseas](https://propagandaarchive.org/collection/uk-80-percent-military-production-shipped-overseas-1939/) [A mite for Right: Buy Savings Certificates (Save & Lend through the Army Savings Association) →](https://propagandaarchive.org/collection/uk-a-mite-for-right-army-savings-certificates-1939/)

## More propaganda examples that use the same techniques

- [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer)
- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Tomb of Darius I at Naqsh-e Rustam: the king in relief beside his inscription DNa, c. 490 BCE](https://propagandaarchive.org/collection/dna-inscription-darius-i-naqsh-e-rustam-490bce/) (Achaemenid Empire · 0000 · Testimonial, Card stacking)
- [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account.
- [Persepolis, Apadana staircase relief: a figure with an animal from a procession of delegations, early fifth century BCE](https://propagandaarchive.org/collection/persepolis-apadana-delegate-relief-500bce/) (Achaemenid Empire · 0000 · Card stacking, Manufactured consensus)
- [Alabaster relief, Assyrian troops storming a citadel, from Nineveh (reign of Sennacherib)](https://propagandaarchive.org/collection/relief-sennacherib-storming-citadel-nineveh-704bce/) (Neo Assyrian Empire · 0000 · Card stacking). Content note: An Assyrian palace relief of troops storming a fortified city, with a file of figures below; Assyrian royal reliefs and texts record killing, mutilation and deportation, shown as carved, with the historical context and scholarly dispute on the regime page.
- [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities)
- [Silver denarius of Vespasian, reverse IVDAEA with a trophy of arms and a seated mourning woman](https://propagandaarchive.org/collection/denarius-vespasian-judaea-capta-0070/) (Roman Empire · 0070 · Card stacking). Content note: A Roman victory coin showing a mourning female figure as the personification of the conquered province of Judaea after the Roman suppression of the Jewish revolt; shown as struck, with the historical context on the regime page.