---
title: Always Stop Slowly
url: https://propagandaarchive.org/collection/uk-always-stop-slowly-1939/
description: A red panel shows a worn tyre with an arrow to a torn patch, labelled 'Habitual fierce braking causes excessive wear in one spot'.
section: Collection
---

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3. Always Stop Slowly

[![Always Stop Slowly, 1939 UK poster: A red panel shows a worn tyre with an arrow to a torn patch, labelled 'Habitual fierce](https://propagandaarchive.org/collection/images/uk-always-stop-slowly-1939.jpg)](https://propagandaarchive.org/collection/images/uk-always-stop-slowly-1939.jpg)

# Always Stop Slowly

A red panel shows a worn tyre with an arrow to a torn patch, labelled 'Habitual fierce braking causes excessive wear in one spot', beside the slogan 'Always stop slowly - jamming on the brakes tears rubber off the treads'. It is a driver instruction on conserving rubber. The closest fit is fear-appeal, a staged harm to the tyre with a single prescribed remedy; no enemy or war claim is made on the sheet.

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Text on the object

Original (English) · read from the image, not independently checked

```
ALWAYS
S-T-O-P  S-L-O-W-L-Y
-jamming on the brakes
tears rubber off the treads
HABITUAL FIERCE
BRAKING CAUSES
EXCESSIVE WEAR
IN ONE SPOT
[imprint:] PRINTED FOR H.M. STATIONERY OFFICE BY LOWE & BRYDONE PRINTERS LTD., LONDON, N.W.10.  51-2731.
```

[← Allies in the Shipyards](https://propagandaarchive.org/collection/uk-allies-in-the-shipyards-1939/) [Appareils de la R.A.F. Quelques modèles fameux - II →](https://propagandaarchive.org/collection/uk-appareils-de-la-raf-modeles-fameux-ii-french-1939/)

## More propaganda examples that use the same techniques

- [Miniature of Pope Urban II at the Council of Clermont, Les Passages d'outremer (BnF Fr. 5594, fol. 19r)](https://propagandaarchive.org/collection/passages-doutremer-council-of-clermont-colombe-1474/) (France · 1474 · Testimonial, Fear appeal). Content note: Medieval religious imagery and a French text describing alleged killings and captivity of eastern Christians, as used to argue for the First Crusade; the text is shown as written.
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling)
- [Proclamation de Sonthonax en créole, Cap-Français (Proclamation of Commissioner Sonthonax in Creole)](https://propagandaarchive.org/collection/sonthonax-proclamation-creole-1793/) (France · Aug 29, 1793 · Fear appeal, Scapegoating). Content note: Colonial-era proclamation on slavery and emancipation in Saint-Domingue; speaks of slaves, whips and 'Nègues' in period terms.
- [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal)
- [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered.
- [Brolej Žemajčiaj! (Brothers Samogitians!): hand-painted broken-cross poster](https://propagandaarchive.org/collection/brolej-zemajciaj-broken-cross-1862/) (Russian Empire · 1862 · Fear appeal, Transfer)