---
title: The Army Blood Transfusion Service Needs Blood Donors ('If he should fall, is your blood there to save him?')
url: https://propagandaarchive.org/collection/uk-army-blood-transfusion-if-he-should-fall-games-1939/
description: A photographic soldier with rifle and bayonet is framed inside a bottle-shaped outline above a green hand, under the line 'If he should fall is your blood
section: Collection
---

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3. The Army Blood Transfusion Service Needs Blood Donors

[![The Army Blood Transfusion Service Needs Blood Donors, 1939 UK poster: A photographic soldier with rifle and bayonet](https://propagandaarchive.org/collection/images/uk-army-blood-transfusion-if-he-should-fall-games-1939.jpg)](https://propagandaarchive.org/collection/images/uk-army-blood-transfusion-if-he-should-fall-games-1939.jpg)

# The Army Blood Transfusion Service Needs Blood Donors ('If he should fall, is your blood there to save him?')

A photographic soldier with rifle and bayonet is framed inside a bottle-shaped outline above a green hand, under the line 'If he should fall is your blood there to save him?'. The question implies the soldier's wounding and puts the reader's own donation between him and death, which is the fear-appeal tell.

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Text on the object

Original (English) · read from the image, not independently checked

```
IF HE SHOULD FALL   IS YOUR BLOOD THERE TO SAVE HIM?

THE ARMY BLOOD TRANSFUSION SERVICE NEEDS
BLOOD DONORS

[signature:] A. GAMES
[imprint:] PRINTED FOR H.M. STATIONERY OFFICE BY FIELD SONS & CO. LTD., BRADFORD. 51-3788
```

[← Letters to the Forces and the Merchant Navy (Airgraphs get priority)](https://propagandaarchive.org/collection/uk-airgraphs-letters-to-the-forces-gpo-1939/) [Army Exhibition: Come and see the equipment of a Division →](https://propagandaarchive.org/collection/uk-army-exhibition-oxford-street-1939/)

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- [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered.
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